Believe: The one simple area of focus that can make your transformations and Continuous Improvement culture truly sustainable

by Dr Morgan L. Jones

Believe is an essential guide for leaders aiming to drive lasting and meaningful change within their organizations. This book introduces a Mindset Framework that bridges the gap between individual beliefs, behaviors, and organizational outcomes. Through a rich blend of real-world examples, case studies, and practical tools, such as Visual Management Boards and coaching techniques, author Dr Morgan Jones offers actionable strategies for fostering continuous improvement and achieving transformative results.
Drawing from diverse industries—including Aged Care, Financial Services, Poultry Farming, and Government—Morgan illustrates how aligning personal values with organizational goals can overcome the challenges of cultural change. Leaders will gain insights into how to model the behaviors they wish to see and create an environment where effective habits lead to sustainable improvement. Believe is a must-read for any leader committed to enhancing their business and inspiring genuine, lasting transformation.

About the
Morgan began his career as a naval officer specializing in engineering before pursuing a master’s degree in Lean management. Over the years, he has successfully implemented Lean and Six Sigma methodologies across more than eight organizations, training over 1,200 black belts and 10,000 green belts. His efforts have resulted in sustainable savings exceeding $2.3 billion and have earned over 23 international awards. As a certified Shingo Institute facilitator, Master Trainer, and Shingo examiner, Morgan brings a wealth of expertise to his work. His diverse experience spans industries such as automotive, marine, heavy engineering, government, mining, logistics, and financial services. In addition to holding a Doctorate in competitive advantage and technology diffusion, Morgan is a certified executive coach and an award-winning, published author.

224 pages, Paperback

Published September 25, 2024

Reviews

[Brooks Bob]

What I appreciate most about Believe is its focus on the human side of continuous improvement. I like the idea that lasting transformation starts with what people believe, how they behave, and what leaders consistently model. The Mindset Framework especially caught my attention because it connects individual thinking with wider organizational results. I also appreciate that the book draws examples from very different industries, which makes the concepts feel more broadly applicable. The emphasis on coaching, Visual Management Boards, and daily leadership habits gives the ideas a practical edge. For me, the strongest message is that sustainable change begins with people.

[Christine Rexon]

I really like the way Believe approaches transformation from a people-first perspective. The idea that organizational results are influenced by individual beliefs and everyday behaviors makes a lot of sense to me. I also find the Mindset Framework interesting because it gives leaders a clearer way to think about culture change. The use of examples from government, financial services, aged care, and other industries adds useful variety. What I appreciate most is the emphasis on consistency. To me, the book's central message is that real improvement becomes sustainable when leaders help better habits become part of everyday work.

[Celin Morgan]

What stands out to me about Believe is how strongly it connects mindset with sustainable change. I like that the focus is not only on processes and improvement tools, but also on the beliefs and behaviors behind them. The examples from different industries make the ideas feel practical rather than purely theoretical. I was especially interested in the emphasis on leaders modeling the behavior they expect from others. For me, that makes the book's approach to continuous improvement feel much more realistic.

[Sybella Willis]

I found the central idea behind Believe very compelling because it shifts the conversation away from simply introducing new systems and toward changing the way people think and behave. What I like most is the connection between leadership example, personal beliefs, and long-term improvement. The Mindset Framework gives the message a clear structure, while the real-world examples help make the concepts easier to relate to. I also appreciate the focus on coaching and consistent habits. For me, the book reinforces that meaningful transformation lasts when people genuinely believe in the change.