This is one of the best books on writing I've read. As a writer with decades of experience, Morrell has much to share about the craft. He begins by asking why one wants to be a writer. We write because we have to. He covers useful strategies on getting focused such as having dialogues with yourself (something I've found valuable for myself). As far as the technical elements, he goes over plot, character, structure, viewpoint, description, and dialogue. As much as I've heard similar information before, I gained some new insights. I also found more practical parts helpful like research, dealing with writer's block, publishing (the traditional route), the movie industry (sounds like a deathknell for a novelists' creativity), and finally a Q&A. Overall, this book balances the technicalities fo writing with the personal, honest, and inspirational insight of an accomplished writer.