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Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
The ultimate marketing strategy to help SMB companies break sales plateaus and beat the competition.
Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.
In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.
You will learn to
• recalculate marketing budgets to reflect the realities of customer lifetime value;
• select channels and maximize efficiencies for integrated performance marketing campaigns;
• deploy AI and machine learning tools to enhance efficiency, performance, and insights;
• beat the competition and grow market share!
If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.
Sooner or later, every SMB (small and medium-sized business) hits a sales plateau or runs into significant competition. Even after tapping into all the mainstream channels and executing the best practices, these SMBs can’t increase sales—their channels and budgets are maxed out. To meet today’s challenges, SMB chief executives and senior marketers need to recalculate their budgets, rethink their strategies, and revolutionize their internal systems.
In his book, marketing expert Nick Doyle offers what he calls the "Five-Tactic Marketing Framework,” which unifies brand marketing, performance marketing, integrated campaigns, AI technologies, and lifetime value analytics. Doyle demonstrates that these tools are effective when deployed in isolation but really excel when deployed simultaneously.
You will learn to
• recalculate marketing budgets to reflect the realities of customer lifetime value;
• select channels and maximize efficiencies for integrated performance marketing campaigns;
• deploy AI and machine learning tools to enhance efficiency, performance, and insights;
• beat the competition and grow market share!
If deployed well, with the right strategy, these tactics can mark a watershed moment in the growth of an SMB company—one of expanded reach, optimized spending, and maximized profits.
- GenresNonfiction
256 pages, Hardcover
Published February 18, 2025
17 people are currently reading
1016 people want to read
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Displaying 1 - 4 of 4 reviews
February 15, 2025
This book is a must read if you are in marketing, business or trying to start a successful business! It is full of resources and knowledge about this new world of marketing. Once you start reading it, you will not want to stop. I feel like I have really learned a lot! I am in the marketing industry and had no idea about some of these marketing techniques. These advanced strategies will make your business reach new heights! I have read other marketing books and this one was by far the best!
#OutmarkettheCompetition #NetGalley
Thank you to NetGalley for this ARC book!!
#OutmarkettheCompetition #NetGalley
Thank you to NetGalley for this ARC book!!
December 20, 2025
Outmarket the Competition is a sharp, practical guide for SMB leaders who’ve exhausted traditional growth channels and need a smarter way forward. Nick Doyle brings clarity to a crowded marketing landscape by showing how brand marketing, performance marketing, AI, and lifetime value analytics don’t just coexist but compound when strategically aligned.
What sets this book apart is its focus on integration rather than gimmicks. Doyle understands the real constraints of SMBs: limited budgets, plateaued channels, and pressure for measurable ROI. His Five Tactic Marketing Framework offers a disciplined, systems level approach that feels both modern and executable, especially for executives and senior marketers navigating increasingly complex buying journeys.
This is not a beginner’s marketing book it’s a field manual for decision makers ready to rethink structure, budgets, and long-term growth with precision and confidence.
What sets this book apart is its focus on integration rather than gimmicks. Doyle understands the real constraints of SMBs: limited budgets, plateaued channels, and pressure for measurable ROI. His Five Tactic Marketing Framework offers a disciplined, systems level approach that feels both modern and executable, especially for executives and senior marketers navigating increasingly complex buying journeys.
This is not a beginner’s marketing book it’s a field manual for decision makers ready to rethink structure, budgets, and long-term growth with precision and confidence.
February 18, 2025
I recently read Outmarket the Competition by Nick Doyle, and while I did find some valuable insights, the experience was a bit overwhelming at times. The book starts off with an extensive glossary, and I found myself buried in definitions for quite a while. At times, it felt like I needed a business degree to fully grasp everything being discussed.
That said, once I made my way through the initial hurdles, I did find some useful takeaways, particularly regarding recalculating marketing budgets and deploying AI tools. The “Five-Tactic Marketing Framework” is an interesting concept, and I could see how it would work well for companies looking to grow and optimize their marketing strategies.
Overall, it’s a solid book with good information, but be prepared for some dense sections that require careful attention.
That said, once I made my way through the initial hurdles, I did find some useful takeaways, particularly regarding recalculating marketing budgets and deploying AI tools. The “Five-Tactic Marketing Framework” is an interesting concept, and I could see how it would work well for companies looking to grow and optimize their marketing strategies.
Overall, it’s a solid book with good information, but be prepared for some dense sections that require careful attention.
May 19, 2025
When you want to make something your own, you have to play every role. And this book has some solid advice when you have to put on your marketing hat. And if you are looking to work with AI in any capacity, the book also provides suggestions on how AI can help with these marketing tasks.
Personally, I picked up this book to see if it had anything I could apply to selling my books. On the surface, I didn't see how most of this could apply to me, unless I was selling directly to consumers, which isn't an option at the moment. But that doesn't mean it didn't give me anything. I would consider revisiting this book when I'm in a different place with my marketing.
*Book provided by NetGalley
Personally, I picked up this book to see if it had anything I could apply to selling my books. On the surface, I didn't see how most of this could apply to me, unless I was selling directly to consumers, which isn't an option at the moment. But that doesn't mean it didn't give me anything. I would consider revisiting this book when I'm in a different place with my marketing.
*Book provided by NetGalley
Displaying 1 - 4 of 4 reviews