Strategic Marketing Management: Planning, Implementation, and Control

by Richard M.S. Wilson, Colin Gilligan, David J. Pearson

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

Genres: Business

644 pages, Paperback

First published November 1, 1991