Goodreads helps you keep track of books you want to read.
Start by marking “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives” as Want to Read:
Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives
Enlarge cover
Rate this book
Clear rating
Open Preview

Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives

3.86  ·  Rating details ·  181 ratings  ·  23 reviews
If you are human, you are biased. From this fundamental truth, diversity expert Howard Ross explores the biases we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet in virtually every area of modern life disparities remain. Even in corporate America, which has for the most part embraced the ide ...more
Hardcover, 183 pages
Published September 5th 2014 by Rowman & Littlefield Publishers (first published January 1st 2014)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Everyday Bias, please sign up.

Be the first to ask a question about Everyday Bias

Community Reviews

Showing 1-30
3.86  · 
Rating details
 ·  181 ratings  ·  23 reviews

More filters
Sort order
Dec 13, 2018 rated it it was amazing
Great, well-rounded introduction to unconcious bias and how it plays out in our day to day lives.
Ray Shi
Sep 08, 2015 rated it really liked it
Today, I read 7 pages of this book. Some parts are diffiuclt for me, since I am ESL learner. However, i learn something today.
1. identity relates to the context. I realize that why I do not feel really happy in America, because I am a Chinese and even a traditional Tianjinese. I love my hometown so much, so many time I think I am in a forgrien country rather than my home. I am in the wrong context.
2. I understand maybe why chinese usually follow other people. For example, if one tell
Bonnie Samuel
Nov 25, 2014 rated it it was amazing
This is a fascinating book. It tells us that everyone has innate bias, that we are all a product of our environment, that the messages we receive and the experiences we have from the time we are infants influences who we see as "one of us" or "one of them". The author doesn't categorize bias as being bad and makes a point out of saying that the person carrying the bias isn't automatically evil or a "bad" person. It's part of what makes us human. Instead, the author encourages the reader to forge ...more
John Doyle
Dec 31, 2014 rated it liked it
Clear and well written overview of common biases that impact all of us and strategies for mitigating negative impacts. A solid primer for anyone who has not thought much about the topic but otherwise not enough new to recommend this one.
Donna Parker
Aug 04, 2014 rated it it was amazing
As a teen I was lucky enough to know everything. My Dad dubbed this teen phase, The I Know Years. That’s the teen answer, I know, everyone knows that, and/or didn’t you know that?
What I didn’t know and only found out as I grew older was, there was a lot I didn’t know. A lot.
What I didn’t know was so much more important that what I did know or thought I knew.

Whether we know it or not, whether we admit it or not, we are biased. Everyday.
We all have a bias…or two…or a dozen…or a thousand.

Bias is no
Sep 08, 2015 rated it really liked it
Shelves: slog
A very succinct introduction to the topic of bias. Had a nice mix of literature review and real-life samples throughout. Was appropriately encouraging without being preachy. And, at a cover price of $30, seems like it would make a great college textbook (among other things).
Weekend Reader_
May 02, 2019 rated it it was amazing
This is a must read if you are trying to find resources to help with social justice training and/or discussions. Ross was mostly neutral in his writing while acknowledging power and privilege and racism. There were so many good examples and topics to covered throughout the text. One example Ross shared was the fact that qualifications are agreed upon biases that are codified. I keep thinking about this point and I have to say I agree.
Karin Bodewits
Sep 27, 2017 rated it really liked it
A very nice and engaging introduction to unconscious bias with many clarifying stories. The book creates awareness.
In case you are looking for a more 'practical book' I would recommend to read 'What Works' by Iris Bohnet instead (or in addition).
Dec 20, 2018 rated it it was amazing
I saw Howard Ross speak and few months ago, and I think he does an excellent job of breaking down and defining bias. This book is a well-researched continuation of his work, and I highly recommend it.
May 30, 2018 rated it liked it
Some day, I'm going to learn that business books are inflated articles. The ideas expressed here were interesting, but it was a push to extend this book to 160 pages.
Oct 16, 2016 rated it liked it
Shelves: 2016, non-fiction
Boeing Book Club Book.
Angélique (Angel)
3.5 Stars. Good but not exceptional. Having studied psychology and gender studies in undergrad, I found this book predominantly offered me information that I already knew and did not reference the influence of systemic factors on bias as thoroughly as I would have liked. That being said, I did find Ross's critiques of the tendency to equate having biases of any sort with being a bad person helpful. Ultimately, I believe this book could serve as a good "Bias 101" reading for those less familiar w ...more
Lance Eaton
I feel like this is a book I need to read at least once a year because as much as I agree, understand, and deeply appreciate its message, I also know it's horribly easy to ignore. The message is that we--all of us--you, me, the author, and everyone--are innately biased in ways that are not clear to us. Unfortunately, many of these biases are arbitrary and many of them may incline us to think and act in ways that are against our actual beliefs. Ross traces the many different ways in which we are ...more
Stephanie Lewis
Ross pulls together lots of studies done by various psychologists and sociologists and knits them together to explain why we are biased. I was compelled by the information shared, but his writing is dry and there were several points I thought to abandon the book. It was also hard to get a cohesive theme going in each chapter. I'd get to the end of a chapter and struggled to come up with a clear main idea because some of the studies had tenuous connections to the attempted main idea.
Jun 10, 2015 rated it really liked it
I've taken diversity classes over the years and worked on anti-racism initiatives, so I found myself applying "confirmation bias" to this book. I was familiar with several of the studies he referred to, but I think he did a good job reminding me about brain wiring, the incredible power of past associations, and the depth of subconscious bias. He has ideas for becoming more aware of unconscious bias, including the simple idea of pausing before judging (or asking oneself if one's initial judgment ...more
Mar 19, 2015 rated it liked it
Great read. It was interesting learning and understanding how biases occur. Also that we are able to overcome not by shaming but by bringing. To navigate spaceship Earth we gotta see ourselves as one.m
Erin Goettsch
Feb 01, 2017 rated it really liked it
The first four chapters of this were a bit dry with more anecdotal data than I really needed, but the second half of the book is really insightful and important, I think. Read this.
Nov 11, 2016 rated it it was amazing  ·  review of another edition
I thoroughly enjoyed this book. It is timely and provides great ideas on exploring and countering our biases.
Nov 11, 2016 rated it really liked it
Good overview. Maybe not the most in depth, but it did get me thinking.
Dec 01, 2014 rated it really liked it
Fascinating research--although it left me fairly depressed as to whether I'm actually able to make any decision independently.
Aug 24, 2016 rated it liked it
A bit too "HR" for me, but still has some good nuggets.
Apr 20, 2016 rated it it was amazing
I picked this up to level up what I got out of user research. It was definitely what I was looking for as well as a focus on diversity and inclusivity. Easy read but not dumbed down.
rated it it was amazing
Feb 26, 2019
Alyssa Wilson
rated it liked it
May 08, 2017
rated it really liked it
May 25, 2019
Lew Brown
rated it really liked it
Apr 21, 2018
rated it liked it
Jun 16, 2015
Cari Long
rated it it was amazing
May 26, 2018
Carrie Mills
rated it it was ok
Jul 19, 2019
rated it it was amazing
Apr 22, 2017
« previous 1 3 4 5 6 7 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Punishment and Inequality in America
  • The Non-Designer's Design & Type Books, Deluxe Edition
  • Trans* in College: Transgender Students' Strategies for Navigating Campus Life and the Institutional Politics of Inclusion
  • Survive the Unthinkable: The 5 Most Effective Methods and 2 Controversial Truths about Women's Self-Protection
  • Tempting the Enemy (Resurrection, #1)
  • Does Altruism Exist?: Culture, Genes, and the Welfare of Others
  • The Sevenfold Spell (Accidental Enchantments, #1)
  • Rape is Rape: How Denial, Distortion, and Victim Blaming are Fueling a Hidden Acquaintance Rape Crisis
  • Witnessing Whiteness: First Steps Toward an Antiracist Practice and Culture
  • Native American DNA: Tribal Belonging and the False Promise of Genetic Science
  • Teaching for Diversity and Social Justice
  • Sleep Paralysis: Night-mares, Nocebos, and the Mind-Body Connection (Studies in Medical Anthropology)
  • The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
  • Is Shame Necessary?: New Uses for an Old Tool
  • The Problem with Work: Feminism, Marxism, Antiwork Politics, and Postwork Imaginaries
  • Microaggressions in Everyday Life: Race, Gender, and Sexual Orientation
  • Not a Genuine Black Man: Or, How I Claimed My Piece of Ground in the Lily-White Suburbs
  • Gather at the Table: The Healing Journey of a Daughter of Slavery and a Son of the Slave Trade
See similar books…
Howard J. Ross is a builder of innovations in the field of diversity and inclusion and a unifier of people, organizations, and causes. He is founder & Chief Learning Officer of Cook Ross Inc. and an advisor to major global educational, corporate, philanthropic, and governmental organizations. Through his unique combination of a personal and system-focused approach, Howard is an advocate for hi ...more
“Because we often think of bias as a function of overt acts of bigotry, we can sometimes remain blind to the invisible structures, systems, and behaviors that bestow and reinforce that power and privilege on a daily basis.” 3 likes
“If You Are Human, You Are Biased Our conscious motivations, ideas, and beliefs are a blend of false information, biases, irrational passions, rationalizations, prejudices, in which morsels of truth swim around and give the reassurance albeit false, that the whole mixture is real and true. The thinking processes attempt to organize this whole cesspool of illusions according to the laws of plausibility. This level of consciousness is supposed to reflect reality; it is the map we use for organizing our life. —Erich Fromm, German psychologist and psychoanalyst” 1 likes
More quotes…