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LOGO Design Love, Annotated and Expanded Edition

4.19  ·  Rating details ·  3,780 ratings  ·  158 reviews
Completely updated and expanded, the second edition of David Airey's "Logo Design Love" contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In "Logo Design Love," David
Paperback, 240 pages
Published August 20th 2014 by Peachpit Press (first published December 1st 2009)
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Aug 25, 2014 rated it it was amazing  ·  review of another edition
As someone with no logo-making experience, I found this book to be tremendously helpful. It's succinct, with plenty of examples and clear explanations, and it also provides career advice for all designers. Glad I read it! ...more
Dec 18, 2011 rated it really liked it  ·  review of another edition
Recommends it for: graphic designers, illustrators
This is a great book to have in your collection if you are a designer or illustrator. David gives great advice on designing logos for clients, as well as good pointers that I had not thought of before. It's a quick read but perfect to have as a reference. I highly recommend! ...more
Jun 04, 2012 rated it it was amazing  ·  review of another edition
Shelves: print, 2012
Brilliant logo design demonstrations and excellent outline using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!
J. Pedro Ribeiro
Aug 31, 2011 rated it really liked it  ·  review of another edition
If you are into branding and logos then you probably know David Airey. His knowledge in the graphic design field has generated two well known and popular blogs. In the book Logo Design Love, David covers brand indentity and logo design in an exciting and comprehensive way.

The Book

The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l
Yassine Tetbirt
When I downloaded this book, yesterday with a series of Graphic Design books, I wasn't expecting a lot. At least not the much that would make me think that this it is going to change my way of 1- seeing logos and 2- My process of making a logo.
If you're a Logos Designer, it's a must read book for you, if you're a Graphic designer it's a must read book for you. Even if you're not a designer at all, you are still going to love the parts in which the writer speaks about what makes the log
Kayla Marie
May 20, 2012 rated it it was amazing  ·  review of another edition
Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recommend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed. ...more
William Moses Jr.
I have never really understood what makes a logo good or bad. My hope was that this book would help me understand. My main take away is this: an image can mean anything, but it's how you project it and tie it into the philosophy of your business that matters. Once you've figured out what you want, there are a few guidelines that can help you get the correct representation from whatever image or symbol you choose.

A fairly easy book to read and a pretty informative one. I liked it.
Tushar Deb Chaudhary
Jul 04, 2015 rated it it was amazing
It can't get any better.
Logo Design Love is full of knowledge, inspiration and motivation. Not only does it teach you Logo Design but Brand Identity too.
You just won't want to skip a single page.
Nowhere was David tired or lazy to share the knowledge with you. He also tells you the story, mistake, greatness of other designs and designers as well. That once David started teaching you from the first page kept going until the last. You can only stop learning from the book if you close it.
Fenriz Angelo
Apr 11, 2019 rated it really liked it
This is a good introductory book about the importance in creating a good logo and the author provides essential elements to always have under consideration while in the process of creating an identity design for a business. It's not mind-blowing, actually, i already knew most of the stuff here bc it's what teachers taught me, but i think it's useful to have a literary source to look up.

I would have liked more detailed examples of the designs, though.
Christine Nabil
very very helpful book
Jan 18, 2016 rated it it was amazing  ·  review of another edition
Lots of Insight for the Student of Design

This book fills many blanks that might have been left during a formal art education. This book provides several examples of professional logos, and includes rough sketches that demonstrate the design process. There is other insight provided as well, such as dealing with clients, negotiating price, dealing with pitfalls. I recommend this book for anyone considering a career in the design industry. If you're a student and are considering design as a career
Feb 27, 2017 rated it it was amazing  ·  review of another edition
This book has helped me countless times to inspire me, before every design task I take, I always find myself going through pages and pages of logo examples from David Airey. He clearly explains his brief and what his approach is with sketches and how he arrives at the final design. The book is a quick read so it's always good to keep at hand in your backpack to go through on your commute/ travels as you ponder about the design task at hand. Such a helpful book and a must have for every designer. ...more
Jul 21, 2018 rated it really liked it  ·  review of another edition
This is a quick and informative read. The logo design examples included are especially eye-opening and provide insight on how designers create brand identities that work. A major section deals with handy tips on planning a design project, managing client relationships and delivering your designs. David's advice on the practicalities of the logo design business is where this book draws most value from. These insights could potentially save days and months of rework for a majority of designers out ...more
Kimberley Greenough
Not just logo design, great identity design book

I was really pleased with how extensive this book is on the identity design process, without being over-complicated or feeling the need to over-explain itself. Not just an explanation of logo design, it includes a succinct analysis of and process for creating a brand identity for clients, as well as great professional guidance for working with clients.
Dec 23, 2018 rated it it was amazing  ·  review of another edition
Shelves: art-design
Logo Design Love is a great book for beginners and an awesome reference to keep. Airey touches on the core concepts behind designing logos and brand identities. I've been designing logos for five years now and I feel like I've still learned something new. He goes into case studies and clarifies some of the best ways for designers to give it their all. Highly recommend this one! ...more
Aug 10, 2019 rated it it was amazing  ·  review of another edition
Tremendous resource on design process. David Airey approaches the subject from all angles with general advice, how-tos, things to watch out for, Q&A, and poignant case studies that create a behind-the-scenes look for the reader. Gladly adopting this book as a required resource for my Graphic Design courses.
Kylee Allred
Nov 06, 2019 rated it really liked it  ·  review of another edition
I really enjoyed this book, the guidelines for creating brand identities are super helpful. It also answered so many questions I had about working as a freelance designer, client feedback, staying motivated, etc. Everything was very relatable and applicable!
Sabrina Seheri
Jun 30, 2017 rated it it was amazing  ·  review of another edition
I absolutely loved reading this book!
This book has quite useful tips and advices on real life working problems that you may face. Wonderful book! I would recommend.
Aann While
Jan 03, 2019 rated it it was amazing  ·  review of another edition
Great read for someone new in the logo and branding business.
Jan 18, 2019 rated it it was amazing  ·  review of another edition
Quite possibly the best design book I’ve read. The author goes into detail about his process and lessons learned over his career.
Feb 07, 2019 rated it it was amazing  ·  review of another edition
For me, the best book on Logo Design.
Feb 07, 2019 rated it really liked it  ·  review of another edition
Really simple book, it explains what are the true principles of a good logo, and the authors gives some of his personal experiences in the business field.
Raghad Barakeh
Apr 18, 2020 rated it it was amazing  ·  review of another edition
The Author has the creativity in design world , actually that helps me a lot and makes me look at things in a different way .
Thank you David Airey
Minh Nguyen
Nov 08, 2020 rated it it was amazing  ·  review of another edition
Lots of insight, tips & trick in the design business. I would totally recommend it to anyone who wants to start a freelancing design services as I found myself learning a lot from this book!
Feb 03, 2021 rated it it was amazing  ·  review of another edition
Great advice for designers!
Jul 01, 2017 rated it it was amazing  ·  review of another edition
Loved! Will read the second book!
Stuart Macalpine
A book about Logo design might seem a bit niche, but the concepts in it are about simplicity, clarity, congruence, timelessness and communication. I found it totally engaging and thought provoking. Internally I was reading it through the less of Learning Design and found it had "lots of juice for not much squeeze". ...more
Esmail Rojhalat
Jan 28, 2021 rated it it was amazing  ·  review of another edition
I really learned a lot from this book. It was simple and well organized, with very well-chosen examples that supported each topic.
Steve Anthony
The best book I ever read on logo design. Improved me a lot
Sep 09, 2011 rated it it was amazing  ·  review of another edition
Logo Design Love is a practical example of the various quality works put out by veteran designers into this world, as well as an excellent testimonial to the design community's willingness to share creative ideas and best practices among peers. As a regular follower of David's inspirational blog entries, I would say that while I feel I've done myself a big favor professionally by taking extra effort going through the detailed thought process of fellow designers in this book, I believe the true g ...more
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Designer of enduring logos and visual identities, David Airey runs an independent branding studio in Northern Ireland, working with clients worldwide to improve their businesses through distinctive, meaningful, and emotive design.

News & Interviews

  As dedicated readers already know, some of the best and most innovative stories on the shelves come from the constantly evolving realm of...
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“A logoless company is a faceless man” 3 likes
“Mind-mapping” 2 likes
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