Market Research in a Week

by Judy Bartkowiak

Providing a basic introduction to the skill of market research covering issues such as planning, types of research and analysing survey results, this book is written for marketing and sales staff and anyone who wants to understand the importance of market research in business life.

Genres: Business

128 pages, Paperback

First published June 8, 2012

About the author

I write for those of you who either have children or teens or work with them.

My books cover all aspects of children's lives, their emotional and mental wellbeing, offering ways to help them feel happier, more empowered and in tune with themselves. I help them understand better how they think, what they want and know that they have choices.

My books help parents, teachers and coaches to parent in a way that will make families calmer, happier and more connected. I show how neuro linguistic programming can improve communication, motivation, confidence and resilience. I introduce you to techniques and exercises to help shift limiting beliefs and believe in yourself as a parent such that your kids will listen to to you.

I introduce you to emotional freedom technique for finding calm in the storm of life, easing pain, frustration, anger, sadness, anxiety and loneliness so that you have a skill to help your kids.

Reviews

[Dave · Rating 3 out of 5]

This is a high-level, non-technical survey of the various efforts that constitute market research, and a reference to some aspects of requesting, conducting, and consuming research.

If you are familiar with market research, there's nothing novel here, but if you aren't, it will be a nice, quick overview of what's available.

[Jane Morgan · Rating 4 out of 5]

Short. Very short but solid.

[Carla · Rating 3 out of 5]

It lays marketing research out in clear British English which ended up being mildly entertaining.