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The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own
"I started to see that The 50% Rule was the thread, and best-kept secret, that connects some of the most successful people, products, and companies in the world." –Erin Hatzikostas
Discover the power of half with this innovative new approach to authenticity and success.
In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her and so many others go from underdog status to unmatched success in career and daily life. The 50% Rule is a simple Do things half-normal, half-you—and work half as hard—for amazing results that are grounded in your authentic strengths.
In a guide that weaves together actionable advice, compelling research, and dynamic storytelling (with a sprinkle of salty language), you'll learn how to stop 100%ing your problems and start approaching them with the ease of 50%. The 50% Rule is your loving kick in the pants
Mix old ideas with new ones and embrace all your weirdness to achieve innovation that feels true to you.Do away with binary thinking for problem-solving that addresses your needs and others'.Take what you need and nothing else from your friends, coworkers, and family's advice.Go off the beaten path and have adventures to find unexpected solutions to personal, business, and creative challenges.
Whether you're applying The 50% Rule to the novel you're writing, the product you're launching, or even how you dress, Hatzikostas shows you how The Rule will liberate you from life's mini hurdles and launch you to new heights.
Discover the power of half with this innovative new approach to authenticity and success.
In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her and so many others go from underdog status to unmatched success in career and daily life. The 50% Rule is a simple Do things half-normal, half-you—and work half as hard—for amazing results that are grounded in your authentic strengths.
In a guide that weaves together actionable advice, compelling research, and dynamic storytelling (with a sprinkle of salty language), you'll learn how to stop 100%ing your problems and start approaching them with the ease of 50%. The 50% Rule is your loving kick in the pants
Mix old ideas with new ones and embrace all your weirdness to achieve innovation that feels true to you.Do away with binary thinking for problem-solving that addresses your needs and others'.Take what you need and nothing else from your friends, coworkers, and family's advice.Go off the beaten path and have adventures to find unexpected solutions to personal, business, and creative challenges.
Whether you're applying The 50% Rule to the novel you're writing, the product you're launching, or even how you dress, Hatzikostas shows you how The Rule will liberate you from life's mini hurdles and launch you to new heights.
288 pages, Paperback
Published October 1, 2024
About the author
Erin Hatzikostas
2 books10 followersErin Hatzikostas is a former corporate CEO turned Professional Pot-Stirrer.
Erin is the CEO & Founder of b Authentic inc, where she’s leading a movement to eradicate the all-too-fake working world and make it a radically authentic place.
Erin is a best-selling author, TEDx speaker, career coach, and podcaster. She’s spoken to thousands of people and her thought leadership has been published in Business Insider, Fast Company, Well+Good, among many others.
Erin co-hosts an offbeat career and leadership podcast, b Cause with Erin & Nicole. She’s released her first book, You Do You(ish) in 2021.
Erin spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just 3 years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.
Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut.
She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. They have two children - Ella (12) and Mick (10).
In Erin's free time you can find her coaching basketball, running, skiing or probably dancing wherever you're not supposed to dance.
Erin is the CEO & Founder of b Authentic inc, where she’s leading a movement to eradicate the all-too-fake working world and make it a radically authentic place.
Erin is a best-selling author, TEDx speaker, career coach, and podcaster. She’s spoken to thousands of people and her thought leadership has been published in Business Insider, Fast Company, Well+Good, among many others.
Erin co-hosts an offbeat career and leadership podcast, b Cause with Erin & Nicole. She’s released her first book, You Do You(ish) in 2021.
Erin spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just 3 years, she took a struggling company and turned it around, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.
Erin holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut.
She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field. They have two children - Ella (12) and Mick (10).
In Erin's free time you can find her coaching basketball, running, skiing or probably dancing wherever you're not supposed to dance.
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June 1, 2025In "The 50% Rule," Erin Hatzikostas encourages people to do things differently. At work, at home, in life in general, she argues, we would all benefit from doing things about 50% the way others do, while putting our own spin on the remaining 50%. I had the good fortune to hear Erin speak in person this spring and to participate in a workshop with her afterward. Her energy is infectious, and I appreciate her total dedication to being her authentic self.
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