Asking Questions: A Practical Guide to Questionnaire Design

by Norman M. Bradburn, Seymour Sudman

The authors advance the state-of-the-art in questionnaire design?combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process?detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Genres: Research, Research Methods, Education

416 pages, Hardcover

First published October 29, 1982

Reviews

[Emma Kirk]

A good baseline read for making questionnaire.

It is pretty easy to get through and nicely divided so you can focus on what's relevant for you. Some of it is a bit outdated, but most of it still holds up. It is more quantitative oriented than qualitative/open-ended, but give some good general insight about questionnaires.

[Felipe]

Good for anyone working with surveys, questionnaires or interviews, whether personal or internet based. Probably more helpful for people working with large population sizes and/or lengthy questionnaires, but definitely a good reference for anyone using these methodologies.

[Ke]

This book is like a manual on how to make questionnaires. The authors bring interesting points and good questionnaire examples. However, not all chapters are developed at the same level, for example, a lot of the book is devoted to making questionnaires to evaluate professors and instructors.

[Alex Railean]

Excellent guide and reference material for researchers who design surveys.

[Sagar Jethani]

I read this to assist my MBA thesis team in the construction and design of our marketing questionnaire last year. It does an admirable job delivering questionnaire design in a single, readable volume. Not the kind of book you will savor with a glass of red beside a roaring fire, but it does the job.

[Abdullah]

I am a beginner in designing questionnaires. This book gave a good overview but it didn't technically helped me to design one. He didn't talk much about validity and reliability, and literature review. But it is still a good book that you should refer to to avoid common mistakes when designing surveys.

[Christine]

I actually read the 1982 version, borrowed from Gutman Library. An oldie but goodie, for sure. That one had only two authors Sudman & Bradburn so hopefully I can take a look at the newer edition with input from the 3rd author.

[Rosie]

Excellent book for any researcher who deals with human subjects!