Wouldn’t you rather earn your living, build your career, and better serve your customer with a one-call close? This absorbing book is your ultimate reference guide to planning, creating, developing, initiating, conducting, and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will find this book an incredible resource of new techniques, surprising insights, and continuing inspiration. You will discover how easy it is Employ the 15 keys of overcoming objections Overcome your fear of closing Apply the four levels of sales competency Manage the four concepts that control all sales Let your customers answer their own objections Master, use, and perfect the art of the one-call close Plus so much more!
In this sales book, the authors discuss how to get good at selling when you're in front of a person. The focus is on being able to sell right then, right there, and as such this is an excellent book for people doing in-person sales. The authors walk the reader through how to recognize the prospect's resistance and then how to warm them up to be open to sales. They offer a lot of good advice and tips on how to present yourself and get people comfortable. If you're doing a lot of in-person sales or phone sales this is a good book to read. My one complaint would be they don't focus on online sales at all, but it is a different medium.
Motivation Tom is a true and blue salesperson with an easy style. He comes on like velvet not like sandpaper. When I think sales I think Tom Hopkins.
Nuggets of Truth:
Listen with your 3rd ear and observe with your 3rd eye Who's the worst person that you can negotiate for? Yourself! Cash in on the fact I'm a fair person who's a deal maker not a deal breaker The selling process is an educational process I'm leading you down the path of ownership Why did you switch to an abrupt tone? If you could have a billboard anywhere what would it say? Ever skyward How do you like this gem overall? I'm if hearing you correctly this is for you
Not bad audio - some good examples and stories to emphasise points being taught but nothing ground breaking or advanced - more for newbies in my opinion but good passive listening to keep reminded of good foundational sales converting techniques and principles even for the trained or higher level marketers or sales people
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Great book about the process of a sales interaction. One of the best books out there if you're interested in the whole process and the details therein.