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A Pocket Guide to the Craft of Words, Part 1 - Macrocopy
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A Pocket Guide to the Craft of Words, Part 1 - Macrocopy

3.71  ·  Rating details ·  14 ratings  ·  3 reviews
Look carefully and you'll notice that many of the most successful designs are built around words. Apple tantalises us with the ability to hold "1,000 songs in your pocket". MailChimp has created a wonderfully engaging brand, heavily focused around language.

Words lie at the heart of what we create as designers and an understanding of how they might be used will make you bet
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Kindle Edition, 30 pages
Published February 19th 2013 by Five Simple Steps Publishing Ltd
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3.71  · 
Rating details
 ·  14 ratings  ·  3 reviews


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Carys
Dec 08, 2018 rated it liked it
It’s really short and accessible which will be great for the future but it didn’t feel long enough for me to thoroughly enjoy it - ironic!
Andrea
Sep 03, 2016 rated it really liked it
Shelves: writing
A great basic reminder guide to using words as a critical element of design and messaging: an overview of voice, tone, and clear language. Goes together with A Pocket Guide to the Craft of Words, Part 2 - Microcopy.
Lucas Cherkewski
May 09, 2016 rated it really liked it
A short, accessible, persuasive cry for designers to invest in the writing that makes up the essence of their field.
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