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A Pocket Guide to the Craft of Words, Part 1 - Macrocopy

3.75  ·  Rating details ·  16 ratings  ·  3 reviews
Look carefully and you'll notice that many of the most successful designs are built around words. Apple tantalises us with the ability to hold "1,000 songs in your pocket". MailChimp has created a wonderfully engaging brand, heavily focused around language.

Words lie at the heart of what we create as designers and an understanding of how they might be used will make you bet
...more
Kindle Edition, 30 pages
Published February 19th 2013 by Five Simple Steps Publishing Ltd
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Carys
Dec 08, 2018 rated it liked it
It’s really short and accessible which will be great for the future but it didn’t feel long enough for me to thoroughly enjoy it - ironic!
Andrea
Sep 03, 2016 rated it really liked it
Shelves: writing
A great basic reminder guide to using words as a critical element of design and messaging: an overview of voice, tone, and clear language. Goes together with A Pocket Guide to the Craft of Words, Part 2 - Microcopy. ...more
Lucas Cherkewski
May 09, 2016 rated it really liked it
A short, accessible, persuasive cry for designers to invest in the writing that makes up the essence of their field.
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You know the saying: There's no time like the present...unless you're looking for a distraction from the current moment. In that case, we can't...
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