Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

by Peter Fisk

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius , Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.

Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius , Marketing Genius and Customer Genius .

Genres: Business, Entrepreneurship, Design

400 pages, Hardcover

First published August 22, 2008

About the author

Peter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.
 
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
 
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
 
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.

Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com

See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com

Reviews

[irfan · Rating 5 out of 5]

One of the best books that I've read on this genre...not perfect...but simply a very good read. And what I like about this is the inclusion of not only the great minds of yesteryears, but also of the people on the 'fringes' that might not be famous amongst the common men, but are are also just as significant in terms of their contributions.

Interesting too how the commonality could be seen not only in terms of their zeal for doing something different, but in terms of their uncanny abilities to see that singular thing or detail, that makes that difference between just another ordinary product or experience, and what which will leave an impression.

[Vassilena · Rating 1 out of 5]

Ненужно дълга книга. Всъщност, смислените идеи са значително по-малко от броя на главите и изкуственото фасетиране пречи и обърква - за себе си разбрах какво мога да взема от книгата в професионално отношение, но ми отне много енергия. За сметка на това, примерите от практиката в края на всяка глава са прелюбопитни - идват от всякакви сфери и добре илюстрират измеренията на креативността. Но ако прочетете само тях, заедно с кратките описания от съдържанието, няма да сте пропуснали нищо важно.
Отново, дребни преводачески грешки много ме нервират - например "глас върху интернет протокол" за VoIP и "последователността на човешкия геном" за genome sequencing. Не пречат на значението, просто дразнят.

[Vanya Prodanova · Rating 2 out of 5]

Неочаквано лоша книга. Не мога да игнорирам качеството на корицата и редакцията, защото тези неща са важни за цялото преживяване от една книга. Твърдите корици не могат да издържат тежината на гланцираните страници и буквално още с първото отваряне се разцепи гръбчето, а да не говорим за абсурдните печатни грешки в книгата. Не е ок да се оплаквам, ама щом всички останали успяват да пуснат книга на пазара с нито една грешка или макс една-две, значи - може. :)

Колкото до самата книга- 80% не ставаше за нищо, останалите 20% бяха интересни за четене и даже успях да си взема и нещо за мен. Основната й функция да те вдъхнови и надъха - не я изпълни спрямо мен. Напротив, направо ми се прииска всичко що се опитвам да постигна в живота си да го зарежа, ако наистина светът на бизнеса и творчеството е такъв, какъвто го описва авторът.
С много неприятно чувство ме остави книгата. Убийствено скучна идва на моменти, трябва се насилваш, за да следваш мисълта на автора, разсейваш се адски много на всеки две-три изречения. Абсурдно е.

Няма да си кривя душата, че имаше някои интересни неща, но не знам дали си струваха прочита и цялостното преживяване заради тях. :Р

[Nuttawat Kalapat · Rating 3 out of 5]

เล่มนี้ว่าด้วยความคิดสร้างสรรค์ในหลากหลายวงการทั่วโลกครับ
คนแบบไหน ยัง ไง ทำอะไร ถึงจะ สร้างคำว่า นวัตกรรมออกมาได้่
.
เล่มที่ 200/2021 (306)
ไอเดียอัจฉริยะ: คู่มือนวัตกรรมสําหรับผู้นําธุรกิจ
ผู้ข้ามแดนและผู้เปลี่ยนเกม
หนังสือโดย ปีเตอร์ ฟิสค์
.
มีการเล่าเรื่องราวคล้ายเคสกรณีศึกษาธุรกิจ ของลงทุนแมน เพียงแต่ผู้เขียนจะเลือก ที่สร้างสรรค์มาโดยเฉพาะ
เช่น (ที่เราอาจจะรู้จักอยู่แล้ว) และแนะว่าไปหาอ่านแยกจะลงลึกได้ดีกว่า
เช่น
- Apple
- Leonarldo da Vin ci
- Amazon
- Google
- Disney
- 3M
อะไรพวกนี้
.
แต่ที่ผมชอบที่ผู้เขียนหยิบมาเล่าแล้วเราไม่รู้จัก เช่น คนในวงงการศิลปะ หรือ สถาปัตยกรรม หรือ แฟชัน การออกแบบ เช่น
- Damien Steven Hirst
- Philip stark
- Banksy
- Shanghai tang
และอีกมากมาย
.
แต่ที่แปลกใจคือเอาใส่เนื้อหาหัวข่อทางการตลาดแบบ ตำราเรียน เข้ามามากยัดเข้ามาเลย และ กันมีรูปภาพประกอบที่อ่านแล้ว งง ครับ ไม่น่าเลย
.
.
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7/10 ชอบตรงที่มีความเล่าเรื่องได้จากหลากหลายวงการครับ

[Alexander Krastev · Rating 5 out of 5]

От ревюто в "Аз чета":
От Леонардо да Винчи през Стив Джобс до Филип Старк, от Мухамад Юнус през сър Ричард Брансън до Тим Бърнърс-Лий – креативни гении, които са променяли и продължават да променят целия свят с идеите си. Ако някой автор може да разбие клишето “Книга, която да промени изцяло бизнеса Ви”, то това определено е Питър Фиск с “Креативният гений”.
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[Joshua Lowndes · Rating 3 out of 5]

Good book for someone feeling particularly un-creative. some good techniques and ideas and nice anecdotal case studies. My rating is based on personal fit to the book, that for myself it didnt provide grounded theory to overhaul my creative process. For others I can see this book may be a great read.

[Nick Woodall · Rating 4 out of 5]

I really liked this book. It is a combination of design and business, with many drawings that are worth their weight in gold! A good read for both the creative types and the business types.