Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

by Jaimie Sirovich, Cristian Darie

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

360 pages, Paperback

First published January 1, 2007

Reviews

[Vishal Darji · Rating 5 out of 5]

Complete Search Engine Optimization Book..

[Interlake Chemicals · Rating 5 out of 5]

Jaimie is great at explaining how to integrate seo into your php sites

[Abhishek · Rating 4 out of 5]

best book for marketing strategy look some best topic are goods. like Php with SEO .