Community Building for Marketers: How to Connect, Engage and Foster Growth

by Areej AbuAli

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.

Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.

Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

264 pages, Paperback

Published March 25, 2025

Reviews

[Briony · Rating 5 out of 5]

This book is so comprehensive and detailed, it's an essential resource for anyone considering building a community. The thing I love is that it isn't just about starting the community (e.g. the easiest bit) but the hard slog of keeping on going through all the challenges and hurdles. That's the real skill of community building - persevering through the pain. This book helps you build foundations for success.

[Erin S · Rating 5 out of 5]

If you’re a marketer who’s in community or thinking about community, don’t sleep on Areej AbuAli’s book.

It’s the ultimate step by step guide to starting & growing community.

My favorite part is how each chapter ends with a Key Takeaway section recap and Reflection Questions. Great way to help readers apply the learnings through the lens of their own experiences and needs!

[Navah Fuchs · Rating 5 out of 5]

It's not often that message and tone so beautifully matches each other. This is a delight to read and so useful for any community builder or people manager. Highly recommend!

[Petra Kis-Herczegh · Rating 5 out of 5]

An absolutely essential read for marketers these days!

[Mike Rhodes · Rating 5 out of 5]

An absolutely fabulous book. Written by someone that knows & deeply cares about building communities. Areej walks the talk & shares her wisdom generously.