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The ADKAR Advantage: Your New Lens For Successful Change
A Prosci Publication Written by Karen Ball
Foreword by Jeffrey M. Hiatt, Author, A Model for Change in Business, Government and our Community
WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED?
That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR.
ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.
The ADKAR Advantage sheds new light on this powerful yet simple model for facilitating change while providing in-depth “how-to” guidance and helpful downloadable resources. With ADKAR as your new lens, you can achieve the outcomes you seek from change and sustain them over time.
That’s The ADKAR Advantage.
“When ADKAR is present, CHANGE HAPPENS.”
—ADKAR Storyteller
The book content is organized into three
Part 1: How One Person Makes a Change
Part 2: How Groups of People Make a Change
Part 3: How Organizations Become Better at Change
Foreword by Jeffrey M. Hiatt, Author, A Model for Change in Business, Government and our Community
WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED?
That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR.
ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.
The ADKAR Advantage sheds new light on this powerful yet simple model for facilitating change while providing in-depth “how-to” guidance and helpful downloadable resources. With ADKAR as your new lens, you can achieve the outcomes you seek from change and sustain them over time.
That’s The ADKAR Advantage.
“When ADKAR is present, CHANGE HAPPENS.”
—ADKAR Storyteller
The book content is organized into three
Part 1: How One Person Makes a Change
Part 2: How Groups of People Make a Change
Part 3: How Organizations Become Better at Change
336 pages, Kindle Edition
Published April 8, 2024
145 people are currently reading
93 people want to read
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Displaying 1 - 5 of 5 reviews
August 30, 2024
Come for the simplified change management process - stay for the random story of a lady convincing her child to eat broccoli.
Adkar is a simple but elegant way to work through change in your personal and professional life. I felt at times the author’s examples were a bit too black and white. Humans are complicated creatures and not all change gives the warm fuzzies.
I also would have enjoyed some case studies about high profile companies that worked through change explored through the Adkar lens. ie “Apple became aware of the need for change, yada yada, they invented the iPhone.”
Overall the concepts are sound and I walked away with some new perspectives. 3.5 stars.
Adkar is a simple but elegant way to work through change in your personal and professional life. I felt at times the author’s examples were a bit too black and white. Humans are complicated creatures and not all change gives the warm fuzzies.
I also would have enjoyed some case studies about high profile companies that worked through change explored through the Adkar lens. ie “Apple became aware of the need for change, yada yada, they invented the iPhone.”
Overall the concepts are sound and I walked away with some new perspectives. 3.5 stars.
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November 9, 2025The ADKAR concept is good but found the book painfully repetitive and ended up hardcore skimming the last half.
You need to hit all 5 milestones to implement effective change:
Awareness
Desire
Knowledge
Ability
Reinforcement
You need to hit all 5 milestones to implement effective change:
Awareness
Desire
Knowledge
Ability
Reinforcement
May 8, 2024
i love this method, read this to get my change management practitioner certification
July 29, 2025
I actually use the ADKAR method to create a social media campaign for something at work. I will probably use it again.
September 28, 2025
This was a good overview of the ADKAR method, with practical and inspiring content. I hope I can put some of this into practice.
Displaying 1 - 5 of 5 reviews