The Creative Manager's Pocketbook

by John Townsend, Jacques Favier

According to management guru Peter Drucker, "the enterprise that does not innovate inevitably ages and declines." The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas. There are 10 ready-to-use techniques with such intriguing names as Nyaka, Merlin, Eureka and Brainfaxing. In each case the author explains what the technique is, in what way it can be used, how to apply it and what materials will be required. Elsewhere the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to "sell" new and creative ideas. The numerous exercises, tests and quizzes will keep you involved and help you discover just how creative you are.

108 pages, Paperback

First published January 1, 1991

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

Dr. John Townsend is a psychologist, popular speaker, co-host of the nationally broadcast New Life Live! radio program, and a cofounder of the Cloud-Townsend Clinic and Cloud-Townsend Resources. He has written or co-written twenty-seven books, including the bestselling Boundaries, Safe People, and Hiding from Love. He and his wife, Barbi, live in southern California. They have two grown sons.

Reviews

[Mai · Rating 3 out of 5]

GOOD but it need more details and explanation
haven't a clear idea
need to be more eliminated