The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

by Carter Pate, Harlan Platt

International turn-around gurus describe how to rescue a company from the brink of disaster
Why, even in the best of economic times, do so many apparently healthy companies fail? The surprising answer offered by the authors of this breakthrough book is "denial," or more specifically, the inability of top management to acknowledge that they've been backing a losing strategy and to take the necessary, often traumatizing, steps required to set their companies on the right course. Using cogent case studies and lessons learned from working with Fortune 500 executives who have survived tough turnarounds, Pate and Platt vividly describe what happens when good strategies go bad. Drawing upon their experiences at top firms, they develop proven real-world turnaround strategies, tools, and techniques and show readers how to put them to work in their companies.

Genres: Business

256 pages, Hardcover

First published February 1, 2002

Reviews

[Velamur Vasu · Rating 3 out of 5]

This is a decent book and is highly informative in terms of those case study stories. An ideal book for every manager who dreams of starting a new business.

Some of the tools described in this book are really simple and basic tool which are applicable for all levels of managers - From new project manager to a CEO.