An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

by Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

360 pages, Paperback

First published January 24, 2008

Reviews

[Francisco Alberto Soler · Rating 4 out of 5]

If you want to have a first contact to the principles and basis of the revenue management, this is your book because it gives you a mental image of the completely process from the beginning to the end.

Of course that there is not an exhaustive explanation of all the revenue knowledge but gives you an important basis to beginning.

Another good inversion, I’m happy of the price paid by this book.

[B. Jay · Rating 4 out of 5]

Knowing one of the authors doesn't bias me when I say this book is an excellent source of information about the growing business of revenue management in the hospitality field.

[Angel Chua · Rating 5 out of 5]

i want to read