Publicize This! Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget

by Kathleen P. Vermaelen

"Publicize This!" is a beginner's guide for community and/or nonprofit groups who need to grow their membership, raise awareness of important issues, and solicit donations to advance their objectives-despite the fact that they have a limited or nonexistent marketing budget. Packed with practical advice, this brief and to-the-point book details specific steps that groups might take to make a simple marketing plan, compile a custom media distribution list, advertise group events, capitalize on post-event publicity opportunities, and generate ongoing word-of-mouth that furthers the group's overall goals. All it takes is "some dedication, a little targeted research, diligent collection of relevant information, and steady application of what is learned along the way." Quick and easy fundraising ideas are included, as well as samples of blurbs, announcements, a radio script, and other promotional pieces for modeling purposes. 80 pages.

80 pages, Paperback

First published February 19, 2014

About the author

Kathleen Powers Vermaelen's work has been published in The Bangalore Review, The Southampton Review, and other publications. She earned her M.F.A. in writing at Stony Brook Southampton. In 2018, her book Publicize This: Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget won the National League of American Pen Women's Marjorie Davies Roller Nonfiction Award. She teaches English courses to undergraduate students online and on Long Island, where she lives with her husband and two sons.

Follow Kathleen on social media:

- Facebook: kpvermaelen
- Instagram: kpvermaelen
- Twitter: @KPVermaelen
- LinkedIn: kpowersvermaelen
- Pinterest: kpowersv

Reviews

[Cynthia A. · Rating 5 out of 5]

Very well written advise on how to promote your group, especially when funds are tight. This is a meaningful and necessary book for those seeking to drive their businesses. Highly recommended.

[Ellen · Rating 5 out of 5]

I serve on the board of two non-profit groups and I've found that getting the word out and drawing attention to various events and projects seems to consistently be the weakest link in our efforts. This book hits the ground running with extremely practical and immediately applicable advice and how to's. It's short, well written and upbeat. I am recommending it to every community and non-profit group I know.