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إدارة الأعمال بالفطرة

3.48  ·  Rating details ·  27 ratings  ·  1 review
سبل إنشاء مشروع صغير وإدارته وتنميته في أي ظروف اقتصادية
Published by مكتبة جرير
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Muhammad
Jan 21, 2017 rated it liked it
كتاب جميل يشرح تجربة الكاتب في ريادة الأعمال والنهوض بشركته الخاصة إلى النجاح الباهر ومن ثم سقوطه بعد عاماً من النجاح. يساعد المؤسسين الجدد على تفادي الأخطاء التي أودت بشركته إلى الهاوية.
ملاحظاتي على الكتاب:
- برأيي عقلية الكاتب قديمة لا تتناسب مع عالم شركات اليوم والثورة التقنية.
- مجمل الكلام في الكتاب يعتمد على تجربة الكاتب في شركته للدعاية والإعلان، حتى أن موضوع الإعلان أخذ حيزاً كبيراً من الأفكار والنصائح التي غالباً لن تحتاج إليها في عملك اليومي كمدير شركة.
- الكتاب لم يشرح استراتيجيات واضحة
...more
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“_" ان الشخصية لا يمكن أن تتطور في اليسر و الهدوء , و لكن من خلال خوضها في تجارب مؤلمة , حيث يمكن للروح أن تصل الى الالهام و الطموح و النجاح " هيلين كيلر” 3 likes
“_لا يمكنك أن تصبح غنياً –في أغلب الأحيان- لمجرد كونك تعمل موظفاً عند الآخرين .” 2 likes
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