"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." - Willis Turner, CSE President, Sales and Marketing Executives International, Inc.
"This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success." - Gerhard Gschwandtner, founder and Publisher, Selling Power magazine
"As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams." - Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University
"Each page is full of ideas for instant sales and commissions!" - Anthony Parinello, author of Secrets of Think and Sell Like a CEO
This book includes all of the basics that a salesperson should know and likely does not utilize. The topics are very simple, but I know a lot of salespeople and most do not do what the book aptly suggests. This is the type of book where I envision people saying "I know that," but does not then ask themselves, "How good am at at that?." Or, "Do I do that?" I have a read over 15 sales books and this would be the first book I would read if I were looking at a shelf of sales books.
Eh. Not nearly as good as Tom Hopkins' other books. This one is also rather pedantic unless you're brand new into sales. The book is as if you're going through a sales training at a new job. Still has great info, just could have been 1/4 the size!
I thought this book was great. I read it over the weekend (it's a very quick and easy read) and was thoroughly inspired. I'd love to get a copy for every member of my sales team.