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China Goes West: Everything You Need to Know About Chinese Companies Going Global

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4.16  ·  Rating details ·  19 ratings  ·  2 reviews
China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?
China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities a
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Hardcover, 208 pages
Published May 6th 2014 by Palgrave Macmillan (first published April 14th 2014)
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Iván
Aug 29, 2019 rated it really liked it
Un gran libro sobre la expansión de las empresas chinas en Occidente. Cuenta con numerosos ejemplos que ayudan a entender casos en diferentes sectores y países. Altamente recomendable para entender la nueva realidad del mundo.
Dave
Mar 31, 2015 rated it it was amazing
A clear, concise book on the challenges and opportunities that arise as Chinese companies look to expand and invest in developed economies. The author provides practical advice to managers, investors, and policy makers on how to capture the opportunities and avoid the pitfalls from previous efforts that failed.
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Joel Backaler is a global marketing strategist, author, and international keynote.

He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of China Goes West.

His work has been featured in Forbes, BBC, and The Financial Times. Joel has launched his second book with Palgrave Macmillan, Digital Influence.