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Unlucky Charms

(The Cold Cereal Saga #2)

3.78  ·  Rating details ·  283 ratings  ·  66 reviews
For fans of Artemis Fowl and Percy Jackson & the Olympians comes the second book in Adam Rex's acclaimed Cold Cereal Saga, about three kids who must save the world from the diabolical schemes of an evil breakfast company.

Scottish Play Doe and his friends may have escaped from the clutches of the evil Nimue, but they're not out of the woods just yet.

The Goodco Cereal Co
Kindle Edition, 400 pages
Published February 5th 2013 by Balzer + Bray (first published February 1st 2013)
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3.78  · 
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 ·  283 ratings  ·  66 reviews

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Amy Lee
Sep 09, 2012 rated it liked it  ·  review of another edition
Shelves: read-in-2013
Second books of a trilogy are often described as having "middle-book syndrome." I rarely agree with the assessment, but this one definitely had it if any book does -- following a few too many characters and a few too many plot threads, with very little of it getting either properly re-introduced or properly resolved. Still, make no mistake. I absolutely loved the first book, I enjoyed the second, and I am 100% on board for Book 3.
BAYA Librarian
World domination through breakfast cereal additives is fairly implausible. But that is practically the most believable aspect of this silly, though occasionally endearing, second book in a promised trilogy. The first book cast corporate America and the Masons as the villains. Here we find that they were mere puppets to the more nefarious plot hatched by an evil fairy queen. And quite a plot it is. This being a sequel, Rex wastes no time reintroducing the characters or redefining the conflict. Th ...more
I read "Cold Cereal", which is the first book of this saga about 1 year ago. So when I saw the "Unlucky Charms" was the second book, I immediately borrowed it. I kind of forgot what happened in the first book so I was kind of mixed up as to who the characters where and how they were related. I think that Adam Rex assumed a lot in his writing that the readers remembered or even read the first book.

The main character, Scott Doe and his sister Polly were fed a milk product that is supposed to mak
...What I'm getting at - obviously - is that Adam Rex does. I don't know what is similar in our backgrounds or genetics or whatever, but his imagination travels paths that seem enticing and familiar to me - as if they are paths that I glimpsed once from a passing car and wished I had the time to detour into. His humor makes me laugh out loud on trains and in bars.

I interviewed my son Milo about Unlucky Charms on Pink Me:

Jun 27, 2014 rated it really liked it  ·  review of another edition
This was better than the first -- it was able to roll off the momentum of the first book, and avoid some of the pacing trouble that occurred with setting up a story that has so many diverse storylines converging into one. I laughed more often with this one too. There's still a little too much going on -- there are often 4-5 separate adventures going on in unison -- but it was easier to keep track of this time.
Still reading.... So many pop culture references that have me chuckling. Not sure if younguns will get a lot of these. Had totally forgotten the story of Uther's tricking of Igraine resulting in the birth of Arthur. This story gives a rather different, screwball time-travelly look at the whole Arthurian legend, but I suspect a lot of the references may fly right over the heads of many (most?) 4th and 5th graders--unless they are fairy tale and Arthurian legend buffs. Lots of concurrent storyline ...more
Feb 03, 2018 rated it it was amazing  ·  review of another edition
The middle book of a trilogy. Every bit as good as the first book. I was pleasantly surprised by how much King Arthur mythos is in this one. So funny, so imaginative. Adam Rex rules middle-grade fiction. Loved it, grabbed the last book from the library immediately.
Peter Jones
Oct 28, 2018 rated it liked it  ·  review of another edition
Shelves: kids
I think this one scared my son more than the first. He still wants to know what happens next, but isn't as excited as he was at the beginning of the book.
Tyler Jones
The second Cold Cereal book series (yes, you have to read then in order) is break-neck paced action times four, because Rex has divided our heroes up into different bands, all struggling prevent the imminent invasion of earth by the armies of the Fay, and the reader's breathless attention (does attention breathe? I dunno. Never mind) bounces between the different groups as the pages fly by, and too soon it is all over and you never put it down once, almost as if the whole thing were just one run ...more
I read this faster than the first one and liked it better than the first one.
Unlucky Charms

By Adam Rex

The book Unlucky Charms is the second book of the Cold Cereal Saga, which is about an evil cereal company called Goodco that puts magical items in their cereal that does stuff to the consumers such as making people smarter but these products have nasty side effects on people such as dizzy spells, nausea, etc.

The main characters in this book are Scottish Play Doe (Aka. Scott), Poly Ester Doe, Erno, Emily,Biggs, Merle Lin, Harvey, Mick, Prince Fi and John Doe. There are qu
Rachel Sharpe
One: I read this entire book aloud to my husband over a nine-hour car trip. I have no voice, but we read all 380-some pages. (Did I say we? I mean me.)

Two: He liked it! He really liked the humor of the book, even more so than I did. He's an English major, so he caught a lot of the references that Rex uses.

Three: There's way too much going on here! I had to pause every chapter and ask if he remembered what characters were doing what and where. Granted, he was distracted by driving, but there are
Feb 07, 2013 rated it liked it  ·  review of another edition
Ok, the last book I read I wrote a pretty scathing review because it was totally "implausible."

Um. This book is about a cold cereal company trying to take over the world. Well, the cereal company is just a front for the evil fairies who crossed over into this world from theirs and want to destroy everyone. Because they think that humans stole their fairy magic. But it wasn't really them, it was just an accident. Or misunderstanding. Because of the time traveling.

So, I'm not going to try to pass

I loved the audiobook of Cold Cereal but apparently the rest of the trilogy hasn't been recorded, so I read the print copy. Which was cool too, because it has illustrations! (Illustrations of awesome black pixies with Afros!) Also one of the discs of the audiobook was jacked up so reading this made me realize that I had missed some fairly significant plot twists, but I felt like I was able to get up to speed pretty quickly.

I think these books would make fun family re
Tania Gee
I liked this second book in the Cold Cereal Saga very much. Rex's oddball sense of humour and excellent sense of human relationships come though beautifully. I also liked the way the book played around with Arthurian, Shakespearean and Celtic lore. Sadly, this book did not make quite the impact on me that that first one did. I recommend EVERYONE go out and read Cold Cereal, but I wouldn't recommend this one as highly. This book lacked the political messages, the profound yet still humourous comm ...more
Sarah Briel
Mar 11, 2016 rated it it was amazing  ·  review of another edition
The sequel to Adam Rex's Cold Cereal is just as insane, amazing, and crazy as the first. I loved it from the action packed page one to the last word of the final chapter. The entire book is a page turner of crazy awesomeness and cliffhangers.

We get introduced to more characters, and other characters backstories are revealed (in the most entertaining, and non-boring way possible). We get to travel across the world and through time (at least in the backstories, if nothing else ;) ). We get to exp
Summer B.
May 23, 2013 rated it liked it  ·  review of another edition
Shelves: middle-grade
I was excited to see this on my library shelf, because I had flown through Cold Cereal on a whim last year.

This one has all the quirk and charm of the first book, but in my opinion, the plot is lacking. It still pulls you through the book, but towards the end I found myself asking what any of the characters had actually accomplished this time around. When I realized that there was no way he would be able to tie up all the loose ends and this book was going to end without doing so, I was annoyed
Feb 20, 2014 rated it really liked it  ·  review of another edition
Shelves: fiction, juvenile
A young friend was reading Cold cereal and wanted discuss it so I picked it up, reread it and then discovered that there was a sequel - book two in a trilogy. I am glad I reread book 1 because book 2 just jumps right into the story.

A full cast of characters continues the fight against the evil cereal company Goodco. But there is more at stake than eliminating Milk-7 or Intellijuice from our diets. The company nurse is really an evil fairy who wants to open the portal to her old world and bring
Apr 01, 2014 rated it liked it  ·  review of another edition
Scott, short for Scottish Play Doe, his father John Doe, stage name Reggie Dwight, his sister and friends, which consist of a leprechaun, a pooka, a pixie prince, time traveler Merle Lynn, and a fire-breathing finch fight valiantly against the forces of the Good and Harmless Freeman of America, agents of the evil Goodco Cereal Company, and the equally evil Queen Nimue to prevent a hostile fairy takeover of the earth using rifts in the time-space continuum and children brainwashed from eating Puf ...more
Alice Liu
There are a lot of fun and funny things happening in Unlucky Charms, but there is also just a little too much going on. There are references to events from Cold Cereal throughout, but not a comprehensive overview to set up the book and the characters. Consequently there were too many voices speaking at once, alluding to past events that are too loosely tied into this book. The adventures are fun and fast-paced, but sometimes lacked certain details like what happened to certain characters or even ...more
Jul 07, 2013 rated it it was amazing  ·  review of another edition
Shelves: children, fantasy
So far, the series has a movie star, a pooka, a leprechaun, a unicat, an evil cereal company that is trying to take over the world. It has Merlin, Nimue, Titania, and a mechanical owl. It features two sets of siblings that have to stop the evil cereal company and figure out a way to bring magic back into our world without getting everyone killed or enslaved.

It's funny, crazy, unlikely, and sometimes heart-wrenching. Oh, and occasionally it's gross.

Yes, it's good. Very, very good.

For the rest of
Apr 13, 2013 rated it it was ok  ·  review of another edition
Shelves: baya-review
This novel suffers from being the middle of a trilogy more than any other book I have read. It starts in the middle of things with no review or introduction to the characters and ends abruptly, as if the author had reached his quota of page numbers. Yes, Adam Rex is quirky and hilarious. There were puns or random asides that made me snort. But the shape of the story itself is entirely lacking. Too many threads, characters coming and going, bits of information withheld from the reader, elements o ...more
Naomi Schmidt
Jun 18, 2013 rated it really liked it  ·  review of another edition
I fear that Adam Rex will never have another The True Meaning of Smekday--one of the most fantastic books I have ever read--but his books do continue to amuse nonetheless. It's been a while since I read the first book in this series, so I may have forgotten some important details, but there did seem to be some confusing plot elements floating around. But the story is interesting, I enjoyed the King Arthur-era flashbacks, and there was more than one laugh-out-loud moment, at least one aimed espec ...more
The humor keeps coming in this second part of the story of Scottish Play "Scott" Doe, his sister, their rediscovered dad, a couple of best friends/not-really-sibling, & an extremely improbable cast of real-life mythological creatures being sent to our world, captured, & exploited by the Goodco Cereal Company for obviously nefarious, if not currently known, reasons. Rex's illustrations really make the story come alive, & things are set up for the next installment to be a real fantasy- ...more
Nov 01, 2012 rated it really liked it  ·  review of another edition
I recieved this book in a giveaway from Goodreads I had forgotten I had entered (my bad). It was really entertaining, and I do wish all of the art inside was there. I think the pictures would've really contributed to this reading, but nonetheless, I really liked it. It was an uplifting story with an interesting idea. I wish I read the first book! Usually I can predict exactly what happens in a book, but not in this one. It's unexpected and now I want to read the next one!
Cecilia Rodriguez
Apr 06, 2013 rated it really liked it  ·  review of another edition
Shelves: adam-rex
The follow-up to Cold Cereal. Scott Doe and his friends are back. This time they travel to the United Kingdom in order to save the Queen of England. Rex blends: Alice in Wonderland, the Time Machine and the legond of King Arthur. He also uses a familar name of a drummer and his early band. Still funny and entertaining, Rex leaves the ending open, so I believe that there is another book coming soon.
Kim Heimbuch
Reviewed by Avery, age 9
The Goodco Cereal Company wants to take over the world and it so far is doing pretty well. They are now selling cereal with a magical touch to make it magically delicious. The queen is kidnapped and replaced with goblins that look like her, and time is ticking. Can Scottish Play Doe save the Queen, get the fairies to help, and save the world? Let’s hope so.
Full review can be found at
Jeff Raymond
I tried Cold Cereal and, frankly, didn't like it too much. It had a lot of good ideas bogged down in a pretty dense setting, and wasn't especially kid-friendly, I felt. Unlucky Charms continues in that vein, and it just didn't work for me even a little bit. I think Adam Rex is great, but this series doesn't work for me at all.
I know I've said it before, but I love everything Adam Rex writes (or draws). There were times during this when my kids were literally howling with laughter. Screaming with laughter. Dissolved into helpless puddles of laughter goo. My only problem with it is now we're too antsy to wait for the third book to be published.
Oct 14, 2013 rated it really liked it  ·  review of another edition
I'm not sure what to say about this series without giving too much away, so to sum up vaguely: this book involves an evil cereal company, time travel, Merlin, and rifts between the real world and the fairy world. It's unpredictable and hilarious. Just one warning: the first two books of the series end on cliffhangers and the third book won't be published until January 2014.
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Adam Rex grew up in Phoenix, Arizona, the middle of three children. He was neither the smart one (older brother) or the cute one (younger sister), but he was the one who could draw. He took a lot of art classes as a kid, trying to learn to draw better, and started painting when he was 11. And later in life he was drawn down to Tucson in order to hone his skills, get a BFA from the University of Ar ...more

Other books in the series

The Cold Cereal Saga (3 books)
  • Cold Cereal (The Cold Cereal Saga, #1)
  • Champions of Breakfast
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“So why the pelican? Said Haskoll.
The thief was giving Haskoll a look that said, Man, why NOT the pelican?
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