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Raise Your Voice: A Cause Manifesto

4.13  ·  Rating details ·  31 ratings  ·  5 reviews
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." — Marty Neumeier — author, The Brand Gap .

Every day, meaningful causes are trying to rise above the noise and be heard. Is your nonprofit or philanthropy one of them? Raise Your Voice is an exploration of mission-driven design a
Paperback, First, 176 pages
Published February 28th 2014 by RockBench Publishing Corp.
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May 17, 2014 rated it it was amazing
This is a must read book for anyone - not just non-profits. Brian's clarity makes the points stand out. This is not a how-to-book, thank goodness! It's a book that makes you stop and think - something we don't do enough. Please read it and apply this to your organization - regardless of your industry and sector. We so often confuse our organization with our cause and mission - it's not, it's how we achieve those. So read this, share it, and apply it.
John E. Smith
May 14, 2014 rated it it was amazing
I am very excited about Brian Sooy’s new and extremely valuable book “Raise Your Voice”: A Cause Manifesto”. I have worked in the non-profit arena most of my life and Brian's points make perfect sense to me ... he knows of what he speaks.

This book should serve as a clear call to action for the non-profit community, because it is full of powerful observations about how people think and behave.

“We’re informed by what speaks to our minds and thoughts; we’re inspired by what appeal to our hearts.”

Dennis Fischman
May 28, 2014 rated it liked it
When it comes to communications, a nonprofit should act less like a business and more like the voice of a cause. That’s the message Brian Sooy wants to bring us in Raise Your Voice: A Cause Manifesto. He is tired of watching nonprofit organizations design their logos, their websites, and their social media around some artificial idea of a brand.

As a nonprofit board member as well as a design professional, he advises: start with your mission instead. Not your “mission statement,” but the purpose
Jun 04, 2014 rated it it was amazing
When I read the title of Brian Sooy’s book Raise Your Voice a Cause Manifesto I went scrambling for the dictionary. What would an author imply by use of the word Manifesto in the title? Manifesto


recognizes a platform, a proclamation, an announcement, or in deeper meaning, a statement of belief. Manifesto originally indicated “proven public declaration explaining past actions and announcing the motive for those still forthcoming. (Source For th
Chantal Bechervaise
Jan 30, 2015 rated it it was amazing
I have worked in the non-profit sector and know first hand how hard it is to be 'heard' among so many other organizations competing for donors, volunteers, etc. Brian's new book: Raise Your Voice will help you clarify your message. It will teach you how to share your stories with others...the stories that will compel others to share your message as well. It is a great marketing book for charities and I would even recommend it for all other types of organizations. The principles in this book are ...more
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I'm an entrepreneur, design consultant, and author.

I write business content for adults, and short stories for children. It's an odd mix, but it works!

I am the principal of Aespire,® a design and communications firm that is a change agency for mission-driven organizations.

I have served on the board of directors of Second Harvest Food Bank of North Central Ohio, including as an officer on the execut

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Dystopias, alien invasions, regenerated dinosaurs, space operas, multiverses, and more, the realm of science fiction takes readers out of this ...
308 likes · 274 comments
“The mission will describe how the organization will work to address the issue of the cause. The cause is the greater issue that the organization advocates for. It is in the combination of cause and mission that the organization will find purpose. Where” 2 likes
“The journey is long; fulfilling your purpose and achieving your mission is the destination.” 2 likes
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