Strategic Management: Formulation, Implementation and Control

by John A. Pearce II, Richard B. Robinson

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.

1072 pages, Paperback

First published January 1, 1000

Reviews

[Stephen]

Read JUL 2001

[Monica]

Very well written book. Case studies were up to date and current with today's global businesses.

[Ahad]

john a. pierce