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On the Firing Line

3.24  ·  Rating details ·  74 ratings  ·  3 reviews
It's hard to think of a company that has captured the public imagination as much as Apple Computer. The rise and fall of the business that single-handedly created the PC market and then let it slip away has been the fodder for several books, most notably Insanely Great by Steven Levy and more recently Jim Carlton's Apple: The Inside Story of Intrigue, Egomania, and ...more
Hardcover, 320 pages
Published June 1st 1998 by Capstone Publishing (first published April 8th 1998)
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Morris Graham
Nov 06, 2015 rated it it was amazing  ·  review of another edition
On the Firing Line--My 500 days at Apple. After Steve Jobs was fired for nearly destroying the company with his "distortion field" of narrow, non-customer friendly focus, Gil Amelio was brought in to run the company. He had been successful at turning around National Semiconductor, and seemed like the best fit. He was shocked in what he found. Apple's culture was self-destructive in the sense that none of the departments gave a hoot if the project they were working on was good for the company, or ...more
Dave
Apr 15, 2007 rated it it was ok  ·  review of another edition
An absolute vanity book. . . If you read this and then also read books like The Second Coming of Steve Jobs or Apple: The Inside Story of Intrigue, Egomania, and Business Blunders it makes for quite the contrast. At the end I have no idea who's being more honest about themselves or their circumstances.
Niklas Hjelm Smith
The first real, adult book I ever read. Not kidding.
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