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How to Make Your Advertising Make Money
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How to Make Your Advertising Make Money

4.31  ·  Rating details ·  26 Ratings  ·  3 Reviews
Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy.
Paperback, 383 pages
Published July 1st 1983 by Prentice Hall
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Ryan
Jul 25, 2013 rated it really liked it
This book is filled with practical tips and processes for writing advertising copy that makes money.

Some of the positives:

1. Easy to read.
2. Lots of lists. (Ex: 303 Words and Phrases that Sell)
3. Dozens of examples of ads the performed well in the real world.
4. Real world test-results showing what worked and what didn't.
5. "Mini-guides" for how to write copy for different media, including radio and TV.

Some of the negatives:

1. Not necessarily a cohesive book from start to finish. (Each chapter co
...more
Laura-Leigh
May 08, 2017 rated it really liked it
Very good list of words to use in ads and copy writing.
Chantel
Oct 22, 2013 rated it it was amazing
This is an invaluable book with tons of ideas for businesses who advertise...and even those who want to get their business known outside of the traditional advertising avenues/channels.
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Born in New York, May 1, 1900; graduated from the U.S. Naval Academy at Annapolis, 1924; began his career in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.
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