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Warp-Speed Branding: The Impact of Technology on Marketing
"Time to market" is now the operative phrase for companies around the globe. Consumer and employee are simultaneously shaped by and shaping the new knowledge economy. We are no longer the linear, process-oriented rational world of the industrial revolution, and the traditional Procter & Gamble formulas for brand building are becoming increasingly obsolete.
Hardcover, 240 pages
Published July 26th 1999 by Wiley
(first published July 12th 1999)
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