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The Popcorn Report

3.69  ·  Rating details ·  167 ratings  ·  9 reviews
Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new ...more
Paperback, 288 pages
Published October 13th 1992 by Harper Paperbacks (first published 1979)
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Average rating 3.69  · 
Rating details
 ·  167 ratings  ·  9 reviews


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Ginger Heskett
Jan 12, 2017 marked it as to-read
I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/14355255
Paulo Adalberto Reimann
Lost the tempo

Probably my rating is unfair. The required reading was about 1992 max 3...and I did it about now 2017. Childish and obvious. Some megatrends are interesting.
C. Michael Massey
Jul 14, 2012 rated it it was ok
It seems like Popcorn got many of the cultural trend predictions correct when she published this book back in 1991 (about 21 years ago). However, the Internet was still in its early infancy, so she really didn't accurately predict the impact it would have on our lives. (i.e. - she suggested at one point that we might have "virtual reality" grocery stores where we'd put on equipment in our living room and walk through an imaginary market instead of trekking out of our homes and buying stuff. It ...more
Lynne Tull
Feb 16, 2011 rated it really liked it
Shelves: non-fiction
I read and journaled about this book at the end of 1996. It was publishing in 1991 Here are my notes.
"Paths to the Future"
1. Cocooning in a new decade
2. Fantasy adventure
3. Small indulgences
4. Egonomics
5. Cashing out
6. Downsizing
7. Staying alive
8. The Vigilante Consumer
9. 99 Lives
10. S.O.S.- Save Our Society

She wrote a follow-up to this book in 1996, "Clicking".
G S
Jun 12, 2014 rated it it was amazing
Published in 1991, The Popcorn Report is still one of the classic marketing books everybody should read. The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-medium enterprises.
Pratik Burman
Sep 30, 2012 rated it really liked it
First book that was mentioned during my MBA... Well written... bite size chapters... great consulting examples...
Steve Coscia
Dec 28, 2009 rated it liked it
Faith Popcorn predicted much of our new world back in the early 1990s. Social concepts such as cocooning and the search for fantasy/adventure were in this book. Amazing.
Denise Mitnick
Nov 14, 2011 rated it really liked it
She's unorthodox and right on with her hypotheses.
Nick Woodall
This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives. She was pretty close to getting it all right.
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