Goodreads helps you keep track of books you want to read.
Start by marking “The Popcorn Report” as Want to Read:
The Popcorn Report
Enlarge cover
Rate this book
Clear rating
Open Preview

The Popcorn Report

3.69  ·  Rating details ·  180 ratings  ·  8 reviews
Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new business ...more
Paperback, 288 pages
Published October 13th 1992 by Harper Paperbacks (first published 1979)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Popcorn Report, please sign up.

Be the first to ask a question about The Popcorn Report

Community Reviews

Showing 1-30
Average rating 3.69  · 
Rating details
 ·  180 ratings  ·  8 reviews

More filters
Sort order
Start your review of The Popcorn Report
Ginger Heskett
Jan 12, 2017 marked it as to-read
I registered a book at!
Paulo Adalberto Reimann
Lost the tempo

Probably my rating is unfair. The required reading was about 1992 max 3...and I did it about now 2017. Childish and obvious. Some megatrends are interesting.
Lynne Tull
Feb 16, 2011 rated it really liked it
Shelves: non-fiction
I read and journaled about this book at the end of 1996. It was publishing in 1991 Here are my notes.
"Paths to the Future"
1. Cocooning in a new decade
2. Fantasy adventure
3. Small indulgences
4. Egonomics
5. Cashing out
6. Downsizing
7. Staying alive
8. The Vigilante Consumer
9. 99 Lives
10. S.O.S.- Save Our Society

She wrote a follow-up to this book in 1996, "Clicking".
Jun 12, 2014 rated it it was amazing
Published in 1991, The Popcorn Report is still one of the classic marketing books everybody should read. The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-medium enterprises. ...more
Pratik Burman
Sep 30, 2012 rated it really liked it
First book that was mentioned during my MBA... Well written... bite size chapters... great consulting examples...
Steve Coscia
Dec 28, 2009 rated it liked it
Faith Popcorn predicted much of our new world back in the early 1990s. Social concepts such as cocooning and the search for fantasy/adventure were in this book. Amazing.
Denise Mitnick
Nov 14, 2011 rated it really liked it
She's unorthodox and right on with her hypotheses. ...more
Nick Woodall
This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives. She was pretty close to getting it all right.
rated it really liked it
Dec 02, 2014
Mary Ann
rated it really liked it
Jun 22, 2009
Dušan Doliak
rated it it was amazing
Sep 17, 2013
Ciska De pillecyn
rated it really liked it
Apr 11, 2021
rated it liked it
Aug 17, 2008
Morgan Davis
rated it liked it
Jun 28, 2013
rated it really liked it
May 28, 2012
Patti Friday
rated it it was amazing
Jun 16, 2010
rated it really liked it
Apr 15, 2009
rated it did not like it
Aug 18, 2015
rated it liked it
Jun 06, 2016
Steve Bowman
rated it it was ok
May 20, 2014
André Blanco
rated it it was amazing
Jul 23, 2018
Josee Pepin
rated it liked it
May 22, 2013
rated it liked it
Sep 17, 2018
Oudom Thach
rated it really liked it
Feb 22, 2018
rated it liked it
Nov 29, 2008
rated it it was amazing
Sep 30, 2007
Dorothee Atwell
rated it liked it
Aug 20, 2016
R Sriram
rated it liked it
Jul 13, 2007
George Siehl
rated it liked it
Aug 15, 2014
« previous 1 3 4 5 6 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Sharp: The Women Who Made an Art of Having an Opinion
  • Empreendedorismo Para Subversivos - Um Guia Para Abrir Seu Negócio No Pós-Capitalismo
  • Vergonha dos Pés
  • Asymmetry
  • How to Be Both
  • Pó de Parede
  • O Nariz / Diário de um Louco
  • Bridging Two Realms: Learn to Communicate with Your Loved Ones on the Other-Side
  • A Good Neighborhood
  • The Blind Assassin
  • Unorthodox: The Scandalous Rejection of My Hasidic Roots
  • The E-Myth by Michael E. Gerber: Summary of the Key Ideas in One Hour or Less
  • The Naked Ape: A Zoologist's Study of the Human Animal
  • The War of the Worlds
  • Zag: The #1 Strategy of High-Performance Brands
  • The Brand Gap
  • The Rebel League: The Short and Unruly Life of the World Hockey Association
  • Hitler and Stalin: Parallel Lives
See similar books…

Related Articles

  Luvvie Ajayi Jones—author, cultural critic, digital entrepreneur—might be best described as a professional truthteller. Her crazily popular...
51 likes · 0 comments