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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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3.54  ·  Rating details ·  148 Ratings  ·  12 Reviews
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing ...more
Hardcover, 192 pages
Published May 21st 2003 by Hachette Books (first published January 1st 1900)
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Kumar  Anshul
Oct 19, 2016 rated it liked it
Jeffrey Fox is a bestselling author and hence when I noticed this book in the bookshop, I decided to pick it up without giving a second thought or reading any reviews. This is a short book, with clear cut advises in bullet-points to avoid some common mistakes, to push one's limit in marketing as a "Marketing Superstar" and thus "make the cash register ring"

Though what this book lacks are case studies that could have accompanied the advices that the author puts forward for a sound and profitable
...more
Dmitry Kuriakov
Feb 11, 2015 rated it it was amazing
Shelves: marketing
Книга Джеффри Дж. Фокса «Как стать суперзвездой маркетинга» написана Фоксом в его специфическом стиле, который узнаётся моментально. Эта книга, один в один похожа на другие его книг и скорее является поп-бизнес литературой, нежели работой ориентированной исключительно на маркетологов. В ней, так же как и во всех остальных своих книгах, Фокс использует коротенькие главы, как бы подводит итог по каждой проблеме. И так же как в остальных его произведениях, данная книга достаточно проста, легко чита ...more
bahamoet
Oct 08, 2007 rated it it was amazing
Recommends it for: Business Man, Marketer
I read the copy for Indonesian, published by DARASbooks, with the title "Strategenius"

It's a book about marketing strategy from a master of marketing. Fox tells us with this book his ways and tips how to operate a marketing in a company, whether it's a product or service company.

After read strategenius you might realized that there are so many misunderstanding and mistakes recent companies have done. That mistakes of course cutting budget, sometimes even make financial loss. Many companies bankr
...more
Waseem
Apr 07, 2013 rated it really liked it
This was a great book on marketing, with sound examples and theory behind his advice, like Dan Kennedy ( i love his marketing books.../ all his work actually) but yeah back to this book! ... Jeffrey gives sound outside and more foundational principles behind not just a successful business, but also a long term business that prospers through the times with EFFECTIVE marketing..which talking from experience with my online marketing - is the difference between success or failure in business regardl ...more
Ngiam Tee Ee
Dec 27, 2016 rated it it was amazing
Great read, easy to understand, perfect for people in sales industry, because the writing is similar to Kevin O' Leary's style of doing business.

Your job as a marketer, as he said it, is getting and keeping customers everyday. Anything else should be outsource to somebody to let them do it. Also, one important point is that choose your niches wisely, and always fight to increase your market share everyday, anything else is secondary. Hope it helps!
Becky
Apr 10, 2014 rated it it was ok  ·  review of another edition
Shelves: business
This book was extremely basic. I think it would be a homerun for a small businessperson looking to improve their image locally or regionally, but has little use for a corporate marketer. A good deal of the book is spent on common sense things like having your product name related to what you do and don't waste money on a billboard with your phone number.
Thanh Do
Jul 23, 2015 rated it liked it
there are basic things and rules for those who wish to become a 'marketing superstars'. j j fox pointed out essential principles and rules as i expected. however, if you are looking for something extraordinary or beyond the basics, this might not satisfy you.
Lauren
Mar 15, 2008 rated it it was amazing
Phenomal marketing book about understanding the customer, building the pipeline and having enough "striking fists" in the air to close business opportunities. Very easy to read -- the chapters are short and to the point. Many of the ideas stay with you long after the book is finished.
Karleton Helfer
Jul 20, 2012 rated it liked it
This recommendation is based on having read dozens of books in this genre and taking thorough notes.

This is a basic classic easy read.
Anthony Tenaglier
Mar 07, 2015 rated it really liked it
A good quick read. As it states, learning marketing is easy, but executing it, is the hard part!
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