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The Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams
Sales leadership essentials for an era of rapidly advancing digital technology.
Effective sales management—and running an effective sales organization—is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation that will position your team for future success.
In the HBR Sales Management Handbook , Prabhakant Sinha, Arun Shastri, and Sally Lorimer provide the resources you need to build value for your company, your customers, and your sales teams. The book lays out hundreds of actionable ideas to manage your sales force better and drive digital success in your sales organization.
With case studies from many industries worldwide, this comprehensive guide explores the fundamentals every sales manager needs to know, complete through today's most challenging issues around
Bringing value to customers while managing the businessHiring, onboarding, and retaining the best sales talentManaging sales in the remote, multichannel worldUsing AI and analytics to make crucial decisionsBuilding the next generation of sales information hubsNavigating sales force change with continuous improvement
Your job is vast and dynamic. The HBR Sales Management Handbook is a collection of comprehensive and forward-looking ideas to help you win by helping your salespeople and customers win.
HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.
Effective sales management—and running an effective sales organization—is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation that will position your team for future success.
In the HBR Sales Management Handbook , Prabhakant Sinha, Arun Shastri, and Sally Lorimer provide the resources you need to build value for your company, your customers, and your sales teams. The book lays out hundreds of actionable ideas to manage your sales force better and drive digital success in your sales organization.
With case studies from many industries worldwide, this comprehensive guide explores the fundamentals every sales manager needs to know, complete through today's most challenging issues around
Bringing value to customers while managing the businessHiring, onboarding, and retaining the best sales talentManaging sales in the remote, multichannel worldUsing AI and analytics to make crucial decisionsBuilding the next generation of sales information hubsNavigating sales force change with continuous improvement
Your job is vast and dynamic. The HBR Sales Management Handbook is a collection of comprehensive and forward-looking ideas to help you win by helping your salespeople and customers win.
HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.
343 pages, Kindle Edition
Published October 22, 2024
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Displaying 1 - 2 of 2 reviews
September 15, 2024
Just what it says on the tin. Comprehensive guide to key elements of successful sales work and running such a business. Up to date information on using AI, digital assistants, metrics etc. Useful. Thank you to the author, #netgalley and the publisher for an ARC.
November 10, 2024
I have selected this book as Stevo's Business Book of the Week for the week of 11/10, as it stands heads above other recently published books on this topic.
Displaying 1 - 2 of 2 reviews