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Symbol

4.35  ·  Rating details ·  211 ratings  ·  5 reviews
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be ...more
Paperback, 336 pages
Published September 16th 2014 by Laurence King Publishing (first published May 23rd 2011)
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Average rating 4.35  · 
Rating details
 ·  211 ratings  ·  5 reviews


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Joséphine (Word Revel)
Clearly organised collection of symbols/logos with a concise introduction outlining the history and the importance of symbols for branding. Every logo featured has a one-sentence explanation for it. A couple of logos are presented on a more in-depth basis via case studies. Overall, it's a very well put together reference book for symbols and logos. ...more
Michael Mali
May 26, 2020 rated it it was ok
A useful reference book for various logos, sorted by logo type. The book itself is small, and (mostly) black & white. Much like the others in this series, I would have preferred a larger, full-colour book.
Tabitha
May 20, 2012 rated it it was amazing  ·  review of another edition
Not a book that you 'read' exactly, but still a useful and interesting piece of reference material. Totally worth the time to page through if you have any interest in design, art or drawing. Useful for working through artist's block when sketching. Read snippets and see enough of other people's pattern's and eventually you have no choice but to create something of your own.
Downside- this thing is pretty massive, so it won't be much help as on-the-go reference.
...more
Stuart Rivero
Mar 04, 2015 rated it really liked it  ·  review of another edition
Interesting to see al the logos
Dale Moore
Jul 28, 2014 rated it it was amazing  ·  review of another edition
Great reference book on symbols and logos.
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