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TM: The Untold Stories Behind 29 Classic Logos

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3.93  ·  Rating details ·  27 ratings  ·  4 reviews
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks f
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Hardcover, 224 pages
Published September 23rd 2014 by Laurence King Publishing (first published September 8th 2014)
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Simon Howard
Nov 18, 2018 rated it liked it
This is a large format hardback describing the stories behind the development of 29 famous logos. Some of these stories are reasonably well know, whereas others were new to me. There's a bit of a British skew in the logos discussed, including British Rail, British Steel, Tate, V&A, the National Theatre and London Underground - but I found that interesting as it meant the logos were largely familiar to me.

The format of the book means that the discussion of each logo is necessarily brief, but none
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Jane Barber
May 04, 2020 rated it it was amazing
Shelves: design
Design. Another book for design nerds – could be good reading for marketing/branding folks too. Discussion of how logos came to be: initial design sketches and ideas shared, modifications (or not) how they came to be the way they are today.
Anthelonious
Jul 27, 2015 rated it liked it
From a visual standpoint, it's a fun read and makes an excellent large format book. The backstories themselves were not always as in-depth as I'd like. They sometimes felt like "stories I read somewhere" versus researched histories. I still recommend it because most of it was completely new information to me, and seeing the visual evolution of some iconic logos is fascinating. ...more
Em
Aug 20, 2016 rated it really liked it
Shelves: business, design
Really interesting, with a good variety of logos.
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