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Appetite for Change: How the Counterculture Took on the Food Industry
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Appetite for Change: How the Counterculture Took on the Food Industry

3.85  ·  Rating details ·  66 Ratings  ·  7 Reviews
In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and ...more
Paperback, 327 pages
Published November 7th 2006 by Cornell University Press (first published January 3rd 1990)
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Nov 24, 2009 rated it really liked it
I selected this book as yet another in a short line (very short) of food-related texts I occasionally check out with the faintest hope of informing better dietary choices (shall we say, it’s a rather slow season for us architects – even to the alarming degree that I now do much of the family grocery shopping… fortunately armed with excruciatingly detailed lists authored by the wife). Well written overall, the historical aspect of this story is very interesting. Belasco traces the “countercusine’ ...more
Aug 30, 2012 rated it liked it
I'm excited to be taking US Food History this semester with Warren Belasco, so this was his first assigned text. In Appetite for Change he traces the emergence of the countercuisine, as well as the reactions to and context of it, before discussing how its concepts were eventually mainstreamed.

It is very interesting to read it at this particular time as so many of the elements appear in the current alternative food movement, but not just the elements of the countercuisine, but also characteristi
Jonathan Kauffman
Sep 15, 2017 rated it it was amazing
A combination of academic history and cultural criticism, Warren Belasco's seminal work has been quoted in every single book and dissertation about the natural foods movement since its first publication.
Robert Hudder
Nov 13, 2014 rated it really liked it
It is good coverage and echoed everything that happened within my lifetime, the early days of the Killaloe/Wilno commune that rose and fell, the rise of Stephano's and the healthier food movement. I should have written it up as a blog post but with moving and everything, time got away.

I may have to get this one out again but it is quite cool to see how the whole California thing was mirrored really closely with what was happening in the Ottawa Valley.
Dec 03, 2009 rated it really liked it
Shelves: tracyfood, nonfiction
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Jun 05, 2009 rated it liked it
Interesting historical look at how counterculture food became mainstreamed.
Jan 21, 2011 rated it really liked it
Great - remember to get this back out and look up some of the cookbooks, etc. mentioned.
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