Primer on data mining provides an introduction to the principles and techniques for extracting information, from a business-minded executive. Data sets from the CD-ROM are used in examples and exercises. Softcover.
One of the most painful textbooks I've ever been forced to deal with. On a superficial skim, there doesn't appear to be anything wrong with it, but if you actually try to learn from it, you will learn the meaning of the word "frustration." It constantly refers to key concepts without defining them, in fact some significant concepts are never defined or explained at all. It presents ambiguous examples with repeated data so that you can't tell what part of the example the narration is referring to. It also gives separate discussions of the same issues in multiple places, but they don't add up to a full discussion.
I'd avoid any class that uses this book unless the professor is stellar.