Effective Small Business Management: An Entrepreneurial Approach

by Norman M. Scarborough, Thomas W. Zimmerer

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Genres: Business, Management, Reference

777 pages, Hardcover

First published January 1, 1988

Reviews

[Joseph]

I have eighth edition

[Hii Jamesmel · Rating 5 out of 5]

assignment

[Zarmeen Lakhani · Rating 4 out of 5]

Informative, well explained diagrams.

[Kaz · Rating 2 out of 5]

I used the first half (chapter 1 to 9) of this book in my Entrepreneurship I course and was going to use the last half in Entrepreneurship II course. Apparently, they changed the textbook to use, so I don't need to read/use this textbook anymore. I may read the last half when I have more time.
The textbook covered basic of how to start/prepare a small business. Some parts seemed very fundamental, and some parts seemed somewhat useful. It may depend on what kind of background the reader already has.

[Sasi Sk]

reading

[Lungelanisgmail.Com · Rating 3 out of 5]

I'm struggling to open books and start reading. Please help, with instructions on what to do once a book is in shelve.