The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

by Kenneth Hey, Peter D. Moore

Complemented by charts, questionnaires, and real-life examples such as MasterCard, Pepsico, and Met Life, a guide for executives and managers shows them how to tailor their management techniques to anticipate consumer trends rather than follow them. 12,500 first printing.

304 pages, Hardcover

First published July 15, 1998