Public Relations Practices: Managerial Case Studies and Problems

by Patrick Jackson

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

574 pages, Paperback

First published April 1, 1981

About the author

Patrick Jackson is the Founder of Learning Like Crazy, an Internet-based foreign-language learning company. Some of Learning Like Crazy’s most popular foreign-language learning products are Learning Spanish Like Crazy, Verbarrator, Learning Italian Like Crazy, and Fast Lane Advanced Spanish. Patrick lives the life of his dreams in Medellín, Colombia. “La Ciudad de la Eterna Primavera” or the City of Eternal Spring. Patrick developed the Learning Spanish Like Crazy method to teach conversational Latin American Spanish. He developed the realizing that all of the Spanish courses on the market did not teach the Spanish that Latin American actually speak in Latin America and even urban areas in the US. Unlike many other Spanish courses (i.e “commercial Spanish courses”), Learning Spanish Like Crazy teaches you how to speak spoken Latin American Spanish as opposed to textbook or formal Spanish. The course is all audio.