Creating Effective Advertising: Using Semiotics

by Mihai Nadin

Creating Effective Advertising is a guide to using semiotics, the science of signs, to create visual advertising. It teaches effective visual communication with the persons to whom an ad is targeted. You will learn how to use signs to evoke emotion, positive response, and desire in creating the visual components of advertising.

160 pages, Hardcover

First published May 1, 1994