Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store

by Carol L. Schroeder

Unlike other books on retailing, Specialty Shop Retailing is aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Genres: Business, Reference, Nonfiction

412 pages, Hardcover

First published January 1, 1997

Reviews

[C. Jones]

I purchased this book nine years ago when my husband had the aspiration to start a small custom shop. This book was very informative and the author did an amazing job simplifying all of the information for those who are new to business. He never opened his shop but I still have this book on my shelf for reference, just in case!

[Becky]

This book is loaded with great information for a local independent retailer or someone who plans to be one. It covers everything from the big picture to comprehensive day-to-day activities. It's a great resource!

[cchrissyy]

so very outdated already

[Luna Corbden]

Very practical. Covers all aspects of starting a retail business. Highly recommended if you are considering starting a retail store of any kind.

[Shandra]

A little out-dated, but some viable information.