What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all.
·Was there really that much sex at the office?
·Were there really three-Martini lunches?
·Were women really second-class citizens?
Jane Maas says t
Maas does a good job of comparing and contrasting her real world 1960's advertising experience to what we see on Mad Men. I can get a flavor for what goes on at Sterling, Cooper, Draper, Pryce or the previous Sterling Cooper was realistic ...more
Last Tuesday I was browsing through the library and this book reached out and grabbed me! I had to read it, I had to feed this Mad craving for everything having to do with Mad Men!!!
I loved it! I appreciate Jane's realness. She's a careerwoman, a wife and m ...more
I was counting down the days until the new season of Mad Men with my panties in a bunch, when I picked up the book Mad Women by Jane Maas. Maas was both a copywriter and a creative director at Ogilvy & Mather in the penis-slinging hustle of the New York advertising world in the 1960s. The book articulates the agony of ecstasy of a career woman in the misogynistic though mesmerizing world of advertising, but readers, w ...more
After graduating college, I dreamed of being a professional advertising woman. This was like being voyeur in Jane Maas' life.
I appreciated her philosophizing, "Edes Gilbert connects the increasing guild of working mo ...more
I love advertising. I think I always have, without realizing it. I vividly remember the first commercial that stuck with me. For those who remember it, all I need to say is, "Cha-ching!"
Who knew that almost 20 years later, I was going to be madly in love with that guy when he played a guitar-playing werewolf.
This book was never boring. I learned more about old ad campaigns, and it only added to ...more
I knew who Jane Maas was thanks to the requisite advertising class in my MBA program. Famous for the I Love NY campaign, she is a pioneer in advertising. She worked for David Ogilvy in the 1960s when the ad world was made up of men. Not only was she an account bigwig, she was a working mother. Something almost unheard of in that period.
Maas has the background to weave an interestin ...more
A boring, blah blah book about women in advertising in the 60s in New York. I felt like I’m reading a diary of an old woman about sexism and how hard it was for women (the author in particular) to work in her time.
I think this book should just be a gift sent to the author’s colleagues who had worked with her during that period.
Yeah, it’s that ba ...more
The book has a witty and conversational tone, as if the author is sharing stories with the reader over coffee. I enjoyed learning about her life and the (sometimes awful) realities of being a working woman back then. But it reminded me of how happy I am not to have been raised to think like ...more
Jane Maas' entry into Advertising came a decade or more before mine. A day closer to the "advertised" Peggy Olsen era of the first season of Mad Men. And for that alone, give the gal a star. It took guts. It wasn't easy 15 years later (it isn't easy now). And -- she was responsible for the I HEART NY campaign. ...more
Other than that, this book doesn't really give much in terms of Jane Maas' life story (I read that she has another biography but this is also packaged as a memoir so I expected more). Overall, I felt like it wasn't "tight" e ...more
“Was it really like that?”
As soon as people find out I actually worked at an advertising agency in the Mad Men era, they pepper me with questions.
“Was there really that much drinking?” “Were women really treated that badly?” And then they lean in and ask confidentially. “Was there really that much sex?”
The answer is yes. And no.”
If you’re anything like me and can never get enough of AMC’s much celebrated, award-w ...more
This book advertises itself to be an inside look into the real world of women in the advertising world in the 60's, a sexy counterpoint to Mad Men. But really it is just ripping off the energy from the mediocre television show for a submediocre book that is chatty without getting anywhere. This book feels as important as nursing-home gossip ...more
Jane Maas does a fantastic job taking us up in the elevators to the heady heights of Madison Avenue advertising agency offices of the 1960s, taking us through days spent on couches just thinking, of imbibing huge amounts of al ...more