Marketing Channels: A Management View

by Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Genres: Business

649 pages, Hardcover

First published January 1, 1983

Reviews

[Johanes Liu]

need this for thesis

thanks
Johanes