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The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
The man behind some of the business world's legendary successes shows how to release the hidden growth potential in your company
As the former US CEO of advertising giant Publicis, Bob Bloom's genius is his ability to help companies discover their undiscovered strength within their business and use it to grow. Southwest Airlines,T-Mobile, Zales, BMW, and many other world-class companies have come to him to grow their businesses and brands-growth that made business history and helped to establish them as market leaders and household names.
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth.
Bloom's “Growth Discovery Process” helps you answer these
Who? Do you really know what customers you should pursue?
What? Do you truly know what business you are in?
How? Can you define the strategies that will bring in new customers?
. . . and leads
Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers.
As the former US CEO of advertising giant Publicis, Bob Bloom's genius is his ability to help companies discover their undiscovered strength within their business and use it to grow. Southwest Airlines,T-Mobile, Zales, BMW, and many other world-class companies have come to him to grow their businesses and brands-growth that made business history and helped to establish them as market leaders and household names.
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth.
Bloom's “Growth Discovery Process” helps you answer these
Who? Do you really know what customers you should pursue?
What? Do you truly know what business you are in?
How? Can you define the strategies that will bring in new customers?
. . . and leads
Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers.
240 pages, Hardcover
First published September 26, 2007
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Displaying 1 - 4 of 4 reviews
July 27, 2008
The Inside Advantage: The Strategy That Unlocks the Growth in Your Business
Robert H. Bloom with Dave Conti
Prentice Hall
Bloom takes a very specific and effective approach as he presents his material within a framework he identifies as “The Growth Discovery Process.” It has four separate but related sequential stages, each of which Bloom explains with rigor and eloquence:
1. Determine WHO is the core customer most likely to buy the given product or service in the quantity required with a margin that ensures optimal profit
2. Then determine WHAT is the uncommon offering that can be owned and leveraged
3. Next, determine HOW the persuasive strategy will convince core customers to select the uncommon offering rather than competitive offerings
4. Finally, OWN IT! by taking certain imaginative initiatives that celebrate the uncommon offering so that it becomes indispensable to core customers. Some of the most valuable material in this book addresses (In Part 4, Chapters 10-12) one of the greatest challenges all organizations now face: How to create and then sustain a critical mass of what Ben McConnell and Jackie Huba aptly characterize as “customer evangelists.”
As for the significance of his book’s title, “The best way to expand the size, scope, and profit of your business is to grow it from the inside, capitalizing on hidden strengths that already exist within the company or brand.” First, it is imperative to formulate an appropriate strategy because (like a hammer) it will be needed to “drive” decision-makers through the aforementioned four-stage process. Bloom invites those who read his book to embark on a similar journey and he then accompanies them each step of the way, illustrating key points with an abundance of real-world examples from his decades of experience working with hundreds of clients. I especially appreciate Bloom’s empirical approach and his relentless pragmatism. Although he has total confidence in “The Growth Discovery Process,” he reiterates throughout the book’s narrative is that it is merely a means by which to achieve and then sustain profitable growth…and do so with aggressive (i.e. “explosive”) and imaginative but prudent initiatives that are most appropriate to the given organization.
Robert H. Bloom with Dave Conti
Prentice Hall
Bloom takes a very specific and effective approach as he presents his material within a framework he identifies as “The Growth Discovery Process.” It has four separate but related sequential stages, each of which Bloom explains with rigor and eloquence:
1. Determine WHO is the core customer most likely to buy the given product or service in the quantity required with a margin that ensures optimal profit
2. Then determine WHAT is the uncommon offering that can be owned and leveraged
3. Next, determine HOW the persuasive strategy will convince core customers to select the uncommon offering rather than competitive offerings
4. Finally, OWN IT! by taking certain imaginative initiatives that celebrate the uncommon offering so that it becomes indispensable to core customers. Some of the most valuable material in this book addresses (In Part 4, Chapters 10-12) one of the greatest challenges all organizations now face: How to create and then sustain a critical mass of what Ben McConnell and Jackie Huba aptly characterize as “customer evangelists.”
As for the significance of his book’s title, “The best way to expand the size, scope, and profit of your business is to grow it from the inside, capitalizing on hidden strengths that already exist within the company or brand.” First, it is imperative to formulate an appropriate strategy because (like a hammer) it will be needed to “drive” decision-makers through the aforementioned four-stage process. Bloom invites those who read his book to embark on a similar journey and he then accompanies them each step of the way, illustrating key points with an abundance of real-world examples from his decades of experience working with hundreds of clients. I especially appreciate Bloom’s empirical approach and his relentless pragmatism. Although he has total confidence in “The Growth Discovery Process,” he reiterates throughout the book’s narrative is that it is merely a means by which to achieve and then sustain profitable growth…and do so with aggressive (i.e. “explosive”) and imaginative but prudent initiatives that are most appropriate to the given organization.
January 24, 2016
This book was highly recommended to me by a business coach however I honestly didn't get much out of it. I think it could have been summed up in one sentence: Know your customer and market to him/her exclusively. Maybe the book just wasn't my style.
September 14, 2016
More for established companies looking for an edge. No silver bullets, just tons of common sense that will absolutely disappoint those who don't appreciate simplicity or the basics and instead are seeking the next new thing.
March 11, 2018
A solid foundation to look at your organization from a customer-centric perspective. Excellent step-by-step by an author who has walked the talk.
Displaying 1 - 4 of 4 reviews