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In the Name of Gucci

4.03  ·  Rating details ·  442 ratings  ·  48 reviews
The gripping family drama--and never-before-told love story--surrounding the rise and fall of the late Aldo Gucci, the man who is responsible for making the Italian fashion label the powerhouse it is today, as told by his daughter.

Patricia Gucci was born a secret: the love child whose birth could have spelled ruination for her father, Aldo Gucci. It was 1963, and the halcy
Hardcover, 304 pages
Published May 10th 2016 by Crown Archetype (first published September 9th 2014)
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Average rating 4.03  · 
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Gucci is a world-class Italian fashion empire that has been around for almost 100 years. While there may be people in the outback or a comparatively isolated place that have not heard of Gucci, I think I’m safe in saying that most of you reading this aren’t included in that group. I myself love all things fashion so I was immediately drawn to this book.

In the Name of Gucci is a heartfelt memoir penned by Patricia Gucci, Aldo Gucci’s daughter. Between these pages, Patricia Gucci tenderly recolle
Aug 27, 2016 rated it liked it
Shelves: biography, business, italy

Patricia Gucci diplomatically tells her parents’ story. Today, our sympathies are with Bruna Palumbo, but in 1958, the advances Aldo Gucci made on his vulnerable young employee were viewed very differently. Bruna surely had mixed emotions about her debonair and wealthy boss as she saw Aldo Gucci’s temper flare over things like a finger print on a display case, but her fiancé had no better self-control.

It was a time and place where adultery and/or divorce had big consequences, so, after the inev
May 11, 2016 rated it liked it
Patricia Gucci is the daughter of the late Aldo Gucci (yes, that Aldo Gucci) and Aldo's long-time mistress, Bruna. Ms. Gucci would have you think that her parents' story is a love story for the ages. I'm not so sure. From when I'm sitting, in the year 2016, it appears to be more of a story of sexual harassment on the part of 53 y.o. Aldo Gucci against his 20 y.o. secretary, Bruna. In spite of what Gucci wrote, and she did her best to spin it, I can't help but feel that Bruna was essentially forc ...more
Sarah -  All The Book Blog Names Are Taken
What a roller coaster of a ride. This one is tough to rate, I have to think on it for a bit. Full review to come.


Check out my full review on my blog:
Josh Nobles
i thought the book was going to be about gucci products but guccci was a name
Ruci Tukana
Jan 20, 2020 rated it really liked it
A heart- warming memoir that shows a woman's loyalty to a man and a man's never - ending love to the two important women in his life!

Well penned by Patricia ..' Ever since I was a little girl, I'd been perfectly content in the knowledge that even if he couldn't physically be with me, Papa loved me and would always be back. That was enough!'

And this one sums it all:
..' He may not be the great father in the world but he was the only one I had !'.

How I love this book!😍😍
Oct 11, 2016 rated it liked it
This book was an interesting enough, but seemed to mostly be a poor little rich girl story.
Aug 18, 2018 rated it it was amazing
Approched it with certain reservations... didn't know what to expect and for some reason was biased that the book was written to potentially bring more publicity to Gucci.. this probably comes from the current image of Gucci where big part of the stock reminds no Gucci of old times ( except loafers, bamboo bag etc). Current clientele of Gucci has nothing to do with old elegance... I was very soon proven to be wrong when it comes to the book. Patricia, daughter of a visionary Also Gucci did an am ...more
Jun 14, 2018 rated it really liked it
A very good and touching memoir from the daughter of Aldo Gucci. Some behind the scenes of the making and undoing of sorts of the greatest Italian luxury brands. Very happy that I picked this up and read it.
Mar 10, 2020 rated it really liked it
Good story, sis
Italo Italophiles
May 11, 2016 rated it it was amazing
In the Name of Gucci is a heartfelt recounting of several lives and one iconic business through the lens of Patricia Gucci, the daughter of the family-firm Gucci's powerhouse behind the company's growth into an international luxury goods firm, Aldo Gucci.

Aldo Gucci's daughter by his second wife, Patricia is now a mature woman with a mature understanding of human nature, and is informed by her mother's strong memories. The author sets out to do three things: to honor her father, to honor her moth
Carson Harkrader
Jul 06, 2016 rated it really liked it
I am always on the lookout for a good memoir by a female author who has lived an interesting life, and I very much enjoyed this book by Patricia Gucci! The book is well written, and is clever in the way it tells the life of Patricia's parents and grandparents in a very personal way, weaving their stories with sections about how the history affected her personally. I felt connected to Patricia as well as her family throughout the book, and she managed to tell a decades long story with warmth and ...more
May 13, 2016 rated it it was amazing
I loved this book. It's a love story, a rags to riches story of an Italian family who went from struggling working class to becoming masters of a global empire. It's the story of loyalty, family dysfunction and family betrayal over a span of almost 100 years from the time when grandfather Guccio Gucci was a page at the Savoy hotel in London in the late 1800s to the 1990s when his son Aldo Gucci, mastermind of the Gucci corporation, died in Rome. The story of the Gucci family and the love affair ...more
Jun 03, 2016 rated it really liked it
I enjoyed the memoir Patricia Gucci wrote about her life. Patricia was born with the Gucci name and her father was Aldo Gucci, the head of the Gucci family business. However, her mother, Bruna, was not his wife and he was not able to divorce to legally marry her. The reader can image the difficult decisions that they made and see the consequences of them. The book spans several decades and you see the ups and downs of relationships and the effects of extended family dynamics on the Gucci busines ...more
Jun 18, 2016 rated it really liked it
Shelves: people, italy, 2016
Patricia Gucci was the illegitimate daughter of Aldo Gucci, the man who created the luxury Gucci brand. In her memoir, she talks about her unconventional upbringing at a time when her parents could have been thrown in jail for adultery. She talks about her troubled relationship with her mother, who was often dealing with her own emotional problems. Her father wanted his sons to inherit the family company, but their reckless behavior led to its downfall. An interesting book, even if you don't hav ...more
Sep 06, 2016 rated it it was amazing
This book is a rare opportunity for us to get insight to a man, Aldo Gucci who built the Gucci empire through his daughter's eyes. It is not only a book about the struggles of life (love, family, deceit) but how to overcome them and still lead in spirit after you lose everything. It also reflects the strength needed to be married to and a child of a man bigger than life.
Tanvee Agrawal
Sep 29, 2016 rated it liked it
This book may tell you things about Gucci which internet would not. All the hush hush about the empire being built and turning to ashes have been very diplomatically portrayed by Patricia, Aldo Gucci's daughter from a secret wife.
Why to read fiction when you have such dynasties with such turn of events in real? With all the elements of a family drama, I do foresee a movie based on this memoir.
May 11, 2016 rated it it was amazing
Thoughtful, tragic and truly a love story.
Jun 16, 2016 rated it really liked it
Pretty interesting story of the Gucci family.
Jul 18, 2016 rated it liked it
2.5 stars at the beginning, but I would give it closer to 4 stars at the end.
May 10, 2018 rated it it was amazing
Shelves: my-books
Very touching and sometimes sad story of Gucci and his family
Aug 03, 2018 rated it it was amazing
Not only is this a history of the brand it is also a beautiful love story written by their daughter.
Fiction Addition Angela
Oct 10, 2018 rated it it was amazing
Honest story of the Gucci family - lovely book with fabulous photographs
Nov 17, 2019 rated it it was amazing
Shelves: non-fiction
#nonfictionnovember prompt: design

Wow. This was a hard-hitting read. It was a non-fiction book that read like a novel - it really pulled my heartstrings and it was structured and executed beautifully. I loved how Patricia chose certain archs for telling the story and focused on them all throughout the book, sort of sprinkling some flashbacks and flashforwards here and there in the, otherwise, linear-chronological narrative.

It is really a heartbreaking story about... well, a lot of things. About
Renée Mee
Jun 16, 2020 rated it it was ok
This review has been hidden because it contains spoilers. To view it, click here.
Ashley Hasty
Feb 20, 2017 rated it really liked it
#HastyBookList I selected "In The Name of Gucci" by Patricia Gucci for my student reading group this semester. So far it has inspired discussion of the ethics of fast fashion, what makes a successful brand, the pros and cons of luxury fashion, the history of fashion, and more. I'm looking forward to one more discussion with my students on the final chapters of this book before moving on to our next one. I loved hearing the story of Aldo Gucci, the making of the Gucci brand, and the love of Aldo' ...more
Mandi Spillar
Sep 17, 2020 rated it really liked it
Not only do we get a wonderful memoir about the creation and legacy of Gucci, we are also treated to a multifaceted love story. I was not aware of the family dynamics that consisted of sibling rivalry, traitors, a jail sentence and oh a murder! I have so much more respect for the old legacy of Gucci and everything Aldo and his family experienced. Although Patricia may have led a charming life, it sounds like she had to deal with her fair share of crazy parents and family. I absolutely loved this ...more
Jun 16, 2017 rated it liked it  ·  review of another edition
Shelves: fully-finished
Aldo and Bruna's love is kind of one of a kind.
It's a great memoir from personal point of view. The last 30-35 page is a little bit emotional and that's what makes it a great memoir book. It doesn't really stunning but it's not from a miracle writer's pen, but it doesn't really have to be from it, because that would make it a make up story.
And it is not that.
You can read it once in a summer afternoon if you're interested in fashion and biographys.
Jun 15, 2020 rated it really liked it
I love Gucci. I just adore their design. But they are outrageously expensive for a working-class worker like me. But thanks to Dhana's replica Gucci guide, I finally have access to high fashion that I can actually afford. I love those manufacturers! They offer us high quality at low prices. ...more
Jul 14, 2018 rated it liked it
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