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Marketing Management Essentials You Always Wanted To Know: A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships
• Marketing Management concepts explained in a simplified way
• Tools that can help you navigate your role as a marketing manager
• How to use marketing to manage customer relationships
• Understand the relationship between strategy and marketing
Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today’s marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.
Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
• Define marketing management in an organization, understand its functions and elements
• Know the business responsibilities of a marketing manager and marketing department
• Describe tools that can help you navigate your role as a marketing manager
• Understand the relationship between strategy and marketing
• Know how to use marketing to manage customer relationships
This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
• Tools that can help you navigate your role as a marketing manager
• How to use marketing to manage customer relationships
• Understand the relationship between strategy and marketing
Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today’s marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.
Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
• Define marketing management in an organization, understand its functions and elements
• Know the business responsibilities of a marketing manager and marketing department
• Describe tools that can help you navigate your role as a marketing manager
• Understand the relationship between strategy and marketing
• Know how to use marketing to manage customer relationships
This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
272 pages, Paperback
Published November 6, 2023
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Displaying 1 - 5 of 5 reviews
May 15, 2022
Published: July 4, 2020
Vibrant Publishers
Pages: 160
Genre: Education/Self Help
KKECReads Rating: 5/5
I received a copy of this book for free, and I leave my review voluntarily.
Callie Daum has worked in the healthcare industry for over 20 years, gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on thriving in the business industry. As a seasoned Senior Project Manager and Leader, her
goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success. Callie started her career as an Application Analyst at Computer Sciences Corporation before moving on to project management and leadership at Cerner Corporation, Atrium Health, and Novant Health. Callie is a certified Project Management Professional, Professional Scrum Master, and Certified Health Coach, and received a certificate in Master Level Six Sigma at Villanova University.
Vibrant Publishers, USA is a leading publishing house focusing on high-quality books for IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined how rich content can be available to today's fast-paced generation. This new generation's need-to-know-now attitude and the highly competitive business environment have triggered this series of books with 'just the essential information. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
A descriptive and valuable marketing tool that can help be in g further knowledge to the reader. What I love about these books is that they are written from a page of experience and practicality.
The graphs and examples are beneficial, and the information makes sense. The author made sure her audience could benefit from this information.
Very user-friendly, with facts and sound advice, this guide can help take you to the next level. I loved that there was no fluff or unnecessary explanations. Everything was on topic and written in easy-to-digest wording.
Vibrant Publishers
Pages: 160
Genre: Education/Self Help
KKECReads Rating: 5/5
I received a copy of this book for free, and I leave my review voluntarily.
Callie Daum has worked in the healthcare industry for over 20 years, gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on thriving in the business industry. As a seasoned Senior Project Manager and Leader, her
goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success. Callie started her career as an Application Analyst at Computer Sciences Corporation before moving on to project management and leadership at Cerner Corporation, Atrium Health, and Novant Health. Callie is a certified Project Management Professional, Professional Scrum Master, and Certified Health Coach, and received a certificate in Master Level Six Sigma at Villanova University.
Vibrant Publishers, USA is a leading publishing house focusing on high-quality books for IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined how rich content can be available to today's fast-paced generation. This new generation's need-to-know-now attitude and the highly competitive business environment have triggered this series of books with 'just the essential information. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
A descriptive and valuable marketing tool that can help be in g further knowledge to the reader. What I love about these books is that they are written from a page of experience and practicality.
The graphs and examples are beneficial, and the information makes sense. The author made sure her audience could benefit from this information.
Very user-friendly, with facts and sound advice, this guide can help take you to the next level. I loved that there was no fluff or unnecessary explanations. Everything was on topic and written in easy-to-digest wording.
March 26, 2021
Marketing management Essentials contains detailed information regarding Marketing Management.
The first introductory chapter gives us an insight into the basics of marketing management.
The second chapter talks about Strategic Planning and Management. This chapter contains a lot of interesting information that I found very helpful
The third chapter tells us about Market Research. Most of the details in this chapter are pretty generic.
The fourth chapter is about Customer Relations. This is the most important chapter of the book.
The last chapter digital marketing tells us about the different digital marketing hards skills and soft skills that one needs to develop.
I love the way the topics have been arranged. Even complicated concepts have been beautifully explained in simple words.
The first introductory chapter gives us an insight into the basics of marketing management.
The second chapter talks about Strategic Planning and Management. This chapter contains a lot of interesting information that I found very helpful
The third chapter tells us about Market Research. Most of the details in this chapter are pretty generic.
The fourth chapter is about Customer Relations. This is the most important chapter of the book.
The last chapter digital marketing tells us about the different digital marketing hards skills and soft skills that one needs to develop.
I love the way the topics have been arranged. Even complicated concepts have been beautifully explained in simple words.
March 5, 2019
The best ever book on the Marketing skills and its management and how to excel in that field. The book looks colourful from outside and informative from inside. Get to know lot of proven facts regarding marketing and its strategy.
Worth reading this book.
Worth reading this book.
September 12, 2019
If there is one thing that I’ve learned since I started taking blogging seriously, it’s that marketing is vital to success. It you aren’t marketing your work, how can you expect to attract readers? So when I was asked to review for Vibrant Publishers, I knew I wanted to utilize their Self-Learning Management Series and chose to focus on Marketing Management because I knew it would not only help me, but also help all of you who book blog too!
Because this is such a vital topic, and because I learned SO MUCH from this book, I’m going to write a separate blogging advice post on marketing to share even more of what I learned from this essentials guide, and only focus here on the actual overall book review.
Marketing is a super broad topic with many different branches, and part of the reason why people get DEGREES in this. So, to simplify and outline the essential, basic information you need to know about marketing management, Vibrant Publishers created this 120 page guide.
Marketing Management Essentials is rather cut-and-dry, with four chapters that are broken down into simple and readable segments that outline specific aspects of marketing- everything from an introduction of marketing management, to strategic planning and creating marketing plans, marketing research, and how to manage customer relationships.
The guide is targeted for readers who are marketing managers, or those whose goal it is to attain, possess, and increase customers by generating customer value. I know it’s sounds complex, but think of the marketing manager as the quality control of content and services to customers. Their job is to strategize and promote what they sell to their customer base. In book blogger terms, it’s what the blogger (or team of bloggers) does when they (all of you, book blog friends!) determine what, when, and where to post their reviews, and then how they decide if their readers responded well to the post.
As readers work their way through this book, there are plenty of diagrams and lists to help simplify the information presented. Additionally, the book is written in a way that takes you from start (intro to marketing, creating a plan, implementation) to end (customer satisfaction, etc) logically, so that if you were working on your personal marketing management, it’s almost a step-by-step guide.
Overall, Vibrant Publishers has made an easy-access introduction to marketing management, and I know that it isn’t the most exciting of reads (nonfiction is about the facts, not embellishment, after all) but it’s definitely worth the purchase. It’s chock full of valuable information in a compact, easy to digest way- hence the “essentials” aspect! To me, it was a great way to research on what I need to do for myself to achieve some of my blogger goals, as well as cost and time efficient. I try to make time for this sort of self and business improvement, and books are much easier for me to work into my schedule than classes or online tutorials. Besides, I don’t have to take notes- I can just highlight and flag!
Because this is such a vital topic, and because I learned SO MUCH from this book, I’m going to write a separate blogging advice post on marketing to share even more of what I learned from this essentials guide, and only focus here on the actual overall book review.
Marketing is a super broad topic with many different branches, and part of the reason why people get DEGREES in this. So, to simplify and outline the essential, basic information you need to know about marketing management, Vibrant Publishers created this 120 page guide.
Marketing Management Essentials is rather cut-and-dry, with four chapters that are broken down into simple and readable segments that outline specific aspects of marketing- everything from an introduction of marketing management, to strategic planning and creating marketing plans, marketing research, and how to manage customer relationships.
The guide is targeted for readers who are marketing managers, or those whose goal it is to attain, possess, and increase customers by generating customer value. I know it’s sounds complex, but think of the marketing manager as the quality control of content and services to customers. Their job is to strategize and promote what they sell to their customer base. In book blogger terms, it’s what the blogger (or team of bloggers) does when they (all of you, book blog friends!) determine what, when, and where to post their reviews, and then how they decide if their readers responded well to the post.
As readers work their way through this book, there are plenty of diagrams and lists to help simplify the information presented. Additionally, the book is written in a way that takes you from start (intro to marketing, creating a plan, implementation) to end (customer satisfaction, etc) logically, so that if you were working on your personal marketing management, it’s almost a step-by-step guide.
Overall, Vibrant Publishers has made an easy-access introduction to marketing management, and I know that it isn’t the most exciting of reads (nonfiction is about the facts, not embellishment, after all) but it’s definitely worth the purchase. It’s chock full of valuable information in a compact, easy to digest way- hence the “essentials” aspect! To me, it was a great way to research on what I need to do for myself to achieve some of my blogger goals, as well as cost and time efficient. I try to make time for this sort of self and business improvement, and books are much easier for me to work into my schedule than classes or online tutorials. Besides, I don’t have to take notes- I can just highlight and flag!
May 1, 2019
WHAT IT IS ABOUT: To provide students, aspiring managers, market enthusiasts etc. with a basic guideline on what a marketing manager is supposed to do.
WHAT I LIKE:
✓ Easy and simple language
✓ Illustrations for better understanding of the concepts
✓ inclusion of only relevant information related to a particular topic
WHAT I DIDN'T LIKE:
× No mention of four and seven P’s of marketing
× Chapters arranged in a haphazard manner
× Very few case studies
WHY READ THIS: To get an insight into the marketing discipline
WHAT I LIKE:
✓ Easy and simple language
✓ Illustrations for better understanding of the concepts
✓ inclusion of only relevant information related to a particular topic
WHAT I DIDN'T LIKE:
× No mention of four and seven P’s of marketing
× Chapters arranged in a haphazard manner
× Very few case studies
WHY READ THIS: To get an insight into the marketing discipline
Displaying 1 - 5 of 5 reviews