Foundations of Marketing

by John Fahy David Jobber

Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

384 pages, Paperback

First published August 1, 2002

Reviews

[Mohamed Shehab]

Well the book explains the marketing principles and concepts in a very simple way .. i did learn from it alot .. i wanna just highlight that the included case studies became really obsolete for 2014/2015 ..