The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise

by Nick Neonakis, Sagar Rambhia (Contributor), Aditya Rengaswamy (Contributor)

This comprehensively researched and deftly written franchise guide brings together experience and fact to give you the tools you need to understand which franchise is right for you. With insights from respected franchise leaders and a thorough understand of franchising, this book will help you understand and master the 4 Critical Steps to finding the Ideal 1. The Introspective Self 2. The Franchisor 3. The Franchisees 4. The Legal and Financial

Genres: Business

232 pages, Paperback

First published May 22, 2013

Reviews

[Dan · Rating 2 out of 5]

This book was a decent general overview of some things to think about before running a franchise, and it had a few good specific tips, but I was really hoping for something that got more concrete--even just in terms of giving me a clear sense of what next steps on research/reading to do or how to find the various professionals (franchise consultant, accountant, lawyer) it recommends meeting with.

[AliceinWonderland · Rating 3 out of 5]

- A good, basic book if you are looking for a new business opportunity and are looking for an easy guide to franchising.
- I did very much enjoy the chapter on Macroeconomics, but the fictional story about the IT guy, Mark, was a little bit too much.

[Robert · Rating 3 out of 5]

Helpful as a beginner's guide to franchising. Quick read.

[Nicholas P · Rating 4 out of 5]

Pretty good general information on franchises.