Goodreads helps you keep track of books you want to read.
Start by marking “Rating the Audience: The Business of Media” as Want to Read:
Blank 133x176
Rating the Audience: T...
 
by
Tom O'Regan
Rate this book
Clear rating
Open Preview

Rating the Audience: The Business of Media

4.50  ·  Rating details ·  2 ratings  ·  0 reviews

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Tak

...more
Kindle Edition, 224 pages
Published October 11th 2011 by Bloomsbury Academic
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Rating the Audience, please sign up.

Be the first to ask a question about Rating the Audience

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-4
4.50  · 
Rating details
 ·  2 ratings  ·  0 reviews


Filter
 | 
Sort order
Marijka
rated it it was amazing
Oct 30, 2016
Dean
rated it really liked it
Nov 23, 2017
Andy
marked it as to-read
Mar 11, 2017
Sandrot
marked it as to-read
Jan 29, 2019
There are no discussion topics on this book yet. Be the first to start one »
“Research in December 1955 by the BBC Audience Research Unit, under Robert Silvey, was broadly consistent with independent research by the Gallup group in findings about the average number of viewers for each network. Research by Television Audience Measurement Ltd (TAM) indicated higher viewing figures for ITV than those recorded by Gallup and the BBC, particularly on the weekend, when TAM recorded a 20 per cent” 0 likes
More quotes…