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Rating the Audience: T...
Tom O'Regan
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Rating the Audience: The Business of Media

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Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.


Kindle Edition, 224 pages
Published October 11th 2011 by Bloomsbury Academic
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In the world of books, witches have been enjoying something of a moment lately. Stories about witches go waaaay back, of course. But in the...
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“Research in December 1955 by the BBC Audience Research Unit, under Robert Silvey, was broadly consistent with independent research by the Gallup group in findings about the average number of viewers for each network. Research by Television Audience Measurement Ltd (TAM) indicated higher viewing figures for ITV than those recorded by Gallup and the BBC, particularly on the weekend, when TAM recorded a 20 per cent” 0 likes
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