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Tough Choices: A Memoir

3.65  ·  Rating details ·  988 ratings  ·  143 reviews
Behind the headlines, the former CEO of Hewlett-Packard tells her own story, along with her unique perspective on leadership, technology, globalization, sexism, and many other issues.
Hardcover, 336 pages
Published October 9th 2006 by Portfolio Hardcover (first published 2006)
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3.65  · 
Rating details
 ·  988 ratings  ·  143 reviews

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Dec 22, 2008 rated it liked it
The first half of this book is totally inspiring. It's a great book on leadership, and one that anyone in business should read. It actually made me want to do my job better.

However, the second half of this book felt like "Carly's Defense". It seemed like she really felt the need to tell her side, and this book is the vehicle for it. It wasn't bad, per se, but it didn't go with the first half, and in some ways, it took away from the first half. It seemed awfully defensive, and wasn't so much abou
Brian Mcquaig
Oct 04, 2015 rated it really liked it
Please note I read the abridged audio version of this book. I "read" this book because I was tired of hearing, "I know someone at HP and they hate her because she ruined the company..." blah, blah, blah. ...when it was more than obvious that the majority of people telling me this, 1. Didn't know anyone from HP and 2. They were talking out of their ass...not knowing ANY relevant details of the subject at hand. I find those kinds of people transparent as in finding aggrandizement of themselves in ...more
Dec 06, 2015 rated it really liked it
Carly Fiorina wrote Tough Choices: A Memoir (2006), which I read in December 2015. I thoroughly enjoyed it, especially the contributions she made in the field in which I thrived for my entire early career – telecommunications. Both her stint at Lucent and Hewlett-Packard (HP) in leadership positions revealed important lessons many of us learned during the optimistic 1990s and subdued 2000s.

Unlike her father’s view that learning was not simply a way to make a living, learning was a goal in and o
Nov 06, 2007 rated it it was amazing
Wow. This woman is extraordinary. Her careers moves at lightning speed from a role as a secretary at a brokerage firm to CEO of HP. She also was one of the three people who spun off Lucent from AT&T, creating the logo, company identity and mission statement. She exhibits spectacular moral courage, ethical conviction, daring creativity and infectious charisma. Never would I have imagined adding to my list of personal heroes the CEO of a major corporation, but there you have it; she's been add ...more
May 01, 2008 rated it liked it  ·  review of another edition
Recommends it for: anyone interested in management, women working in male dominated fields
Recommended to Laura by: Adam
I know nothing about HP or management, but I really liked this book. Fiorini was the CEO of HP, and this is her autobiography, focused on her climb through the business world (from AT&T to Lucent to HP). There is a lot on management techniques and her personal philosophies on management and business, and this is interesting to read. I enjoyed the stories of how she overcame particular obstacles at work. What I really liked about it, though, was her frank depiction of the challenges for women ...more
Apr 13, 2009 rated it liked it
This is an autobiography of the former CEO of HP. It chronicles her rise and fall from power. I could relate to a lot of it, of course with quite a few less zeroes in my case! ( I read elsewhere that Carly received $21 million in her HP severance agreement – 2.5 X her annual salary.) I agreed with much of Carly’s philosophy of business. The following quotes resonated with me, primarily in the context of my own situation.
“They (the Board) did not thank me and they did not say good-bye. They did n
Dec 12, 2009 rated it really liked it
Shelves: books-read-2010
I really enjoyed this book. One of the best leadership and business books I have read and will likely re-read or at the very least borrow wisdom from. Carly's astuteness for business is unmatched. This was a rather quick read that focused on her career and her thoughts on leadership. I read this book to gain some insight into Carly to see if my vote would be her this coming election. She certainly now has it, but what I did not expect in this book and I actually appreciated the book did not go t ...more
Feb 09, 2009 rated it really liked it  ·  review of another edition
I have a confession to make. I am yet another Hewlett-Packard refugee. I was at HP when Carly Fiorina was CEO. Working on a design team that was almost all male, it was exhilerating to have a female CEO. But, like so many other HP employees, I felt that Carly was calculating and immune to the charm of "Bill and Dave" and the HP Way. I agreed with the sentiments of most of my co-workers that Carly Fiorina was a ...(rhymes with witch). Although I was no longer at HP when Carly was ousted, I cheere ...more
Aug 22, 2008 rated it it was amazing
Shelves: non-fiction
Very inspiring. I would want to write a very long review, but if I wait to find the perfect words, it will never happen. So, the bottom line is that I feel rejuvenated. It have set myself my 5 and 10 year goals because of this book. I had never seriously considered management until now, and I owe it all to this book. I feel less intimidated by my own management because the book humanizes upper management.

My only issue is how she focuses on metrics as measurement of success (ie # of patents = inn
Jul 04, 2009 rated it really liked it
Shelves: biography-memoir
This was really quite interesting, even though I know little about business and had no idea that she had ever led Hewlett Packard.It chronicles her rise (from a secretary to CEO of HP) and fall (the HP Board fired her) in business. She talks of how she learned management, and the obstacles she faced as a woman in a tech industry in her time and how she overcame them through focus on the work. There is a lot on management techniques and her personal philosophies on management and business, and th ...more
Feb 17, 2008 rated it liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Jan 21, 2016 rated it really liked it
This was one of the better business books I've read... up until the last third, when it became purely a defense of Carly's time at HP, filled with tons of unnecessary details that were boring unless you were reading it to understand her firing scandal. I'd higly recommend reading it up until she gets the job at HP, then stopping.
Aug 11, 2008 rated it really liked it
Shelves: current-events
Thanks, Laura, for sharing this book! It is a great picture of a woman driven to the heights of corporate responsibility, with memorable assessments of what leadership consists of. I especially liked how she never once whined about the unique challenges of being a woman in this role, but she never sugar coats it either. I'll reread this book.
Jan 23, 2013 rated it really liked it
I found this book fascinating but it is definitely not a page turner if you aren't interested in reading an in-depth story of a female CEO in the Valley. Lots of detail about leadership strategy and politics at Lucent and HP, which I loved reading!
Apr 29, 2011 rated it it was amazing
Listened to the audio book that was read by the author and really enjoyed it. It was like listening to "lessons learned" from a mentor.
Julie Salinas
Jan 06, 2018 rated it really liked it
This book has been out for a while, and was on the discount shelf when I picked it up. I was vaguely aware of Ms. Fiorina, and once in a while foray from my typical reading material into memoirs or biographies. Presently I am in a leadership class, so the subject of business was a plus. The style of the writing reminds me of how our leaders present their "profiles" during our quarterly meetings. She starts by telling us about herself, and the path that lead her to her leadership of HP. Perhaps m ...more
Jul 12, 2018 rated it it was amazing
I finished reading this book last night what should I say was so much in the book can resonate very well with her struggle and her so big expectations from herself and finally fight to come back with a BANG!
Mai Pham
Oct 27, 2017 rated it really liked it
“Sometimes the riskier the choice gives you a better opportunity to prove yourself to others, and you’ll always prove something important to yourself. You’ll know yourself and those you work with better.”

Love the first past but unfortunately loose my interest when it reaches the second-half.
Stuart H Crepea
May 08, 2017 rated it really liked it  ·  review of another edition
Tough no nonsense professionals

Trial of women in business but truly more about a person with strong moral compass and her learning curve and Adventures up the
Corporate ladder
Barbara Gordon
Aug 11, 2017 rated it it was amazing
What a brave, courageous, strong woman. I had no idea all that was going on at HP.
Jun 05, 2018 rated it it was ok
The first half of the book was interesting ...the second half was ok
Tim Butzen
Feb 19, 2017 rated it it was amazing  ·  review of another edition
Very well written. A highly valuable read for anyone working in a complex organization.
Diane Moore
Sep 25, 2017 rated it really liked it
Respectable. Good insight.
Tamara Miner
Dec 27, 2018 rated it really liked it  ·  review of another edition
Overall, this book seems to be a great guide to leadership and how to run a business effectively, though you can’t always anticipate when or why people are against you. If you’re a CEO, or even a manager, this book is full of great insights. It’s a great read for women, though navigating the tech world as a female leader is not necessarily the same as it was when Carly first entered it (but she more or less acknowledges this). Honestly, it makes me wish she won the 2016 presidential primary... a ...more
Sep 27, 2010 rated it liked it
This review has been hidden because it contains spoilers. To view it, click here.
Christian Engler
Sep 20, 2013 rated it it was amazing
Having worked at a Cambridge based business school for a little over seven years as an administrative assistant, the story of Carly Fiorina really caught my interest, because I was curious about the gender dynamics and or biases in the business world, if indeed there really were and are any. But according to Fiorina's intepretative slant, there are. To a certain extent, I believe her; she was a controversal CEO, and in reading some of the reviews, there do seem to be some people who have an axe ...more
Jared Oliva
Jan 11, 2016 rated it it was amazing
This is one of my favorite books of all time. There's a lot of wisdom to learn from someone of her caliber. I don't think this is a story that any newspaper periodical can do justice. Her career trajectory (first two-thirds) and running a multi-billion dollar enterprise (last one-third) is a complex tale to tell. She's honest, charming, and funny. There's a reason why Carly Fiorina led one of the largest IPOs in history (Lucent) and become the first female CEO of a Fortune 50 company.

Here are m
Sep 08, 2015 rated it liked it
Shelves: memoirs
I used this book to get to know Carly Fiorina before she had aspirations to be president. I felt she was very candid when writing about her successes and failures throughout her career and her voice throughout the book was very genuine. She is a person that does an enormous amount of research and isn't afraid to ask a lot of questions before diving into something. She takes the time to do self reflection before making tough choices. She is continually evaluating decisions based upon what is best ...more
Sep 19, 2016 rated it really liked it  ·  review of another edition
One must wonder in any memoir of the extent to which the author speaking of herself ends up hiding too much, revealing to little, or outright lying. I looked for that here, having engaged a colleague who railed at the idea of this woman being a potential presidential candidate. Having met her, once briefly, and listened to her precursor stump speech, his vehemence about her performance at H.P. set me back.

This memoir sounded to me very much like the "real Carly" - if any author can actually tel
Aug 16, 2013 rated it liked it
For those not aware, Carly Fiorina is the former CEO of HP (1998-2005)and one of the most famous CEO's in business. She had a significant media presence and was hailed by Fortune Magazine as "the most powerful woman in business". During her time at HP she encountered a lot of controversy, much of it tied to the Compaq/HP merger and the famous fight with HP founders' family members. Opinions vary dramatically on her legacy, with many claiming she transformed the company and rescued it from downwa ...more
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Carly is a true leader and a seasoned problem‐solver. She is a passionate, articulate advocate for entrepreneurship, innovation, and effective leadership. She started out as a secretary for a small real-estate business and eventually became the first woman ever to lead a Fortune 50 company. In 1999, during the worst technology recession in twenty-five years, Carly was recruited to lead HP. As she ...more
“Alignment and collaboration need not be fuzzy, ill-defined concepts for “let’s just all get along.” Effective teamwork is more than good manners and good will, although both help an organization function more effectively. Alignment results from shared goals. Collaboration results from shared measures of success.” 2 likes
“I need debate and dialogue with others to test my own thinking and to make a decision. I test others’ convictions or opinions by pushing on their arguments and seeing how strongly they will defend them. When challenged, do people shrink away from their own views, or do they stand behind them? When pressed, do people offer more data to support their position, or do they simply repeat the same things in a louder voice?” 1 likes
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