Discovering Public Relations: An Introduction to Creative and Strategic Practices

by Karen Freberg

Discovering Public Relations  introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to use choose and implement  evidence-based practices  to guide their strategic campaigns. The  Second Edition  transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

488 pages, Paperback

Published January 23, 2024

Reviews

[Hope · Rating 1 out of 5]

What an awful textbook. The author frequently buries the lead. It’s written in a wordy and clunky manner. The entire book reads like the author is trying to relate to college students but has completely forgotten what it’s like to be a college student. It’s as if she crossed elementary school examples with overtly wordy sentences.

Absolutely awful. Worst textbook of the semester by far. I hated reading it with every fiber of my being.

[Katla Lárusdóttir · Rating 4 out of 5]

Vel skrifuð og einkar áhugaverð um flesta afkima almannatengsla, skemmtileg álestrar sem er ekki alltaf raunin með kennslubækur en Freberg tekst vel til.

[Maddy · Rating 4 out of 5]

Pretty good for a college textbook

[Michelle · Rating 5 out of 5]

Based on the PESO (Paid, Earned, Shared and Owned) plan, it is an excellent book for teaching Public Relations to college students. I will definitely continue to use this book as I love the way the chapters are set up with activities that reinforce the learning.